What are the responsibilities and job description for the Inside Sales & Marketing Coordinator position at The Erosion Company (TEC)?
Inside Sales & Marketing Coordinator
Key Responsibilities:
- Plan and execute targeted, ROI-driven marketing campaigns across the Southeast region
- Manage paid and outbound acquisition channels to drive lead generation and pipeline growth
- Leverage industry platforms such as:
- ConstructConnect
- PlanHub
- Salesforce
- Proactively identify, track, and advance new business opportunities
- Analyze performance data to continuously optimize campaigns and improve results
- Refine audience targeting and messaging to enhance lead quality and conversion rates
- Maximize return on marketing investment (ROI) through ongoing testing and optimization
- Partner with sales leadership to improve lead flow, follow-up, and pipeline conversion
- Monitor and report on key performance metrics, including CPL, pipeline growth, and revenue contribution
Marketing & Communications
- Coordinate marketing campaigns to support business growth and brand awareness.
- Assist with developing marketing materials such as brochures, presentations, email campaigns, and promotional items.
- Coordinate customer events, trade shows, industry conferences, and networking opportunities.
- Support recruiting marketing initiatives by promoting TEC's employer brand, website content and marketing.
- Ensure all marketing materials align with TEC branding standards.
Administrative & Reporting
- Maintain accurate customer, prospect, and lead databases.
- Prepare weekly and monthly sales and marketing reports.
- Track and report key performance indicators (KPIs) related to lead generation, customer engagement, and marketing effectiveness.
- Assist leadership with special projects and market research initiatives.
- Coordinate with branch leadership and operations teams to identify customer opportunities.
- Maintain records of customer contacts, marketing campaigns, and event participation.
EDUCATION & QUALIFICATIONS
- Associate's or Bachelor's degree in Business Administration, Communications, Sales, or related field.
- Minimum of 3-5 years of experience in inside sales, sales support, customer service, marketing, business development, or a related role.
- Construction, industrial services, or related industry experience preferred.
- Strong communication, relationship-building, and customer service skills.
- Proficient in Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook.
- Experience with CRM systems and sales tracking platforms preferred.
- Strong organizational, time management, and attention-to-detail skills.
- Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Self-motivated with the ability to work independently and collaboratively.
- Sales-driven mindset with a strong focus on customer engagement, lead generation, and revenue growth.
WORK ENVIRONMENT
- Collaborative, team-oriented environment with opportunities for professional growth and development.
- Hybrid work arrangement, with up to 15-20% travel to meetings, field visits, trade shows, company events, and regular customer interactions.
(M/F/V/D).