Vice President, Sales & Marketing

Sales - Vice President, Sales

1. Primary Purpose

The Vice President of Sales & Marketing will be responsible for developing and executing strategies to drive home sales, strengthen brand presence, and ensure exceptional customer experience. This role requires a leader with a strong background in home building sales, marketing strategies, and team management.

1. Responsibilities

• Manage the entire sales and marketing department.
• Review and analyze sales numbers (prices, inventory, backlog, etc.) to evaluate the effectiveness of sales and incentive programs.
• Develop and implement sales strategies to meet or exceed home sales and closing targets across multiple communities in the Carolinas.
• Work closely with design center staff/consultants to ensure that the correct options are being offered for sale and that they are packaged and priced accordingly.
• Keep the Management Team informed of opportunities, problems, progress, and support needed.
• Participate in forecasting and other relevant business analysis on all projects and land transactions.
• Partner as needed with other departments and functions such as Operations, Finance, Purchasing, Construction, Accounting, Land A&D, etc.
• Grow Empire Homes market share in participating markets.
• Develop and maintain a Competitive Market Analysis (CMA) system to track market trends, competitor pricing, and buyer preferences.
• Utilize CMAs to influence product design, pricing, and sales strategies to align with market demands.

1. Education

Bachelor’s degree in Business Administration, Marketing, Finance, or a related discipline required. Demonstrated knowledge of residential construction, real estate markets, and sales management best practices is highly valued.

1. Professional/Trade Expertise Experience

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• 10 years of sales experience in the homebuilding or real estate industry, with at least 5 years in a leadership role.

• Must hold and maintain an active North Carolina and South Carolina Real Estate license in good standing, including membership in a local Board of Realtors

• Strong leadership, communication, and negotiation skills.
• Experience with CRM platforms and sales analytics tools.
• Knowledge of Carolinas housing market and regional economic drivers

1. Complexity & Problem Solving

• Coaching and training sales & marketing teams to achieve goals
• Anticipate market trends to align with competitive pricing, and buyers preferences

1. Relationship Management

• Partner as needed with other departments and functions such as Operations, Finance, Purchasing, Construction, Accounting, Land A&D, etc
• Represent the company externally at Industry and market events.
• Negotiating with vendors, buyers, agency representatives

1. Leading People

• Manage the entire sales and marketing department team to ensure consistent closings.
• Recruit, train, and mentor the sales team to maximize performance and productivity.
• Review sales goals regularly and evaluate performance against benchmarks, implementing corrective actions as needed.
• Work consistently with sales team, agents, marketing personnel, and vendors to drive growth and assist personnel with motivation, retention, and personal achievement.
• Oversee the development of sales meetings and training sessions with accurate market data, and essential marketing and financial direction.
• Review sales goals regularly and evaluate performance against benchmarks, implementing corrective actions as needed.

Number of Direct Reports

10-20 Employees

Budget Responsibility

• Responsible for Closing and Sales & Marketing Budgets

1. Decision Making

• Manage pricing, Design options, Color options etc.
• Develop and oversee the implementation of marketing campaigns, including digital, print, social media, and community outreach.
• Manage brand positioning and messaging to enhance company reputation and market share.
• Implement processes to enhance customer experience from initial inquiry to home closing.
• Establish baseline metrics and strategies to increase Customer Lifetime Value (CLV) through structured follow-up, referral programs, and continued brand engagement.
• Ensure sales and marketing efforts align with company values and customer expectations.
• Coordinate the sales and closing process with the sales team.
• Keep up to date on all Empire Homes products in addition to competitors.
• Ensure structured pipeline management, tracking conversion rates at each stage to maximize efficiency and revenue.
• Ensure structured coaching programs are in place to improve agent performance and accountability.

1. Impact

• Decisions managed within this role will directly impact sales and closing volume

1. Physical Demand & Working Conditions

• Light effort/no undue fatigue

Working Conditions:

• Working in a fast-paced environment with shifting agendas and priorities, must have the ability to work under pressure

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