What are the responsibilities and job description for the Paid Social Performance Manager (remote/hybrid) position at The EGC Group?
About The EGC Group
The EGC Group is an award-winning full service marketing agency, known for growing brands through data powered creative, media, and strategy. With a collaborative and vibrant culture, EGC offers hybrid work styles, flexible PTO, and medical and 401K benefits. The dynamic team has a passion for ideas, an entrepreneurial spirit and a global client roster that includes Brother International, Canon and Mayo Clinic.
As a member of AMIN, a network of 60 agencies in 27 countries, EGC collaborates with partner agencies around the world to deliver measurable results through access to premium research and exclusive data tools.
The Role
*Hybrid role out of Melville NY or Brooklyn NY
The Paid Social Performance Manager will own paid social campaign strategy and optimization
across Meta (Facebook/Instagram) and TikTok to drive scale efficiently while reducing customer
acquisition cost (CAC). This role requires an analytical, hands-on media manager with
experience scaling campaigns, deep knowledge of platform best practices, and proven account
management expertise.
You will work under the Director of Paid Media, collaborate with cross-channel specialists, and
contribute daily to a client-facing Slack channel, offering proactive communication and real-time
performance updates.
Key Responsibilities
- Lead paid social campaign execution and day-to-day account management across Meta and TikTok.
- Scale campaigns effectively while continuously optimizing CAC and ROAS.
- Manage and adjust budgets across campaigns to maximize ROI and support full-funnel performance.
- Partner closely with creative and analytics teams to guide ad creative testing, audience segmentation, and funnel optimization.
- Conduct daily monitoring, pacing, bid adjustments, and reporting to ensure objectives are met.
- Deliver proactive updates and performance learnings in a client-facing Slack channel serving as a primary point of contact on social campaign activity.
- Stay ahead of platform algorithm changes, beta features, and emerging best practices for Meta and TikTok.
Qualifications
- 2–4 years of hands-on experience managing paid campaigns on Meta and TikTok.
- Strong analytical mindset with a focus on CAC, LTV, ROAS, CPM, and funnel performance data.
- Direct client account management experience, including presenting insights and performance recommendations.
- Deep understanding of platform-native ad tools, reporting dashboards, and campaign structures for Meta and TikTok.
- Demonstrated knowledge of Meta compliance requirements and advertising restrictions, particularly for healthcare and regulated industries.
- Experience collaborating cross-functionally with creative and analytics teams.
- Highly organized, detail-oriented, and proactive with strong written and verbal communication skills.
The Perks of Working at EGC
Flexible PTO and Summer Fridays (Half Days)
Hybrid Work Schedule
Medical, Dental, Vision benefits
401K Employer Matching
Life Insurance, Aflac and Additional Auxiliary Benefits
Company Luncheons, Outings and Events