What are the responsibilities and job description for the National Sales Manager position at The E.W. Scripps Company?
Are you a seasoned media sales professional ready to drive national revenue growth across multiple markets? This remote position offers the opportunity to leverage your expertise in broadcast and digital sales while building strategic relationships with national agencies, advertisers, and brand clients. You'll play a pivotal role in expanding Scripps' national footprint and delivering innovative advertising solutions that drive results. The position will be remote from Salt Lake City, Utah. Scripps will also consider remote from other major markets where we have a presence.
WHAT YOU'LL DO:
SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40 markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
WHAT YOU'LL DO:
- Grow national revenue within assigned market(s) through developing relationships with national agencies, their clients, and national brand advertisers.
- Manage accounts across set market(s).
- Work with national representative firms to respond to their availability and rate requests, keeping them informed of new products and market trends.
- Respond to national Request For Proposals (RFPs) and create customized sales presentations that win business.
- Track sales activity Key Performance Indicators (KPIs) to achieve goals.
- Proactively communicate with product and content teams to keep them informed of advertiser and industry ad requirements.
- Manage ongoing alternative sales channel efforts to achieve regional revenue objectives.
- Work alongside sales product leadership to roll out revenue-generating products and services through national sales channels.
- Travel to meet with agencies, clients and advertisers as well as attend industry events and conferences.
- Act as a member of the extended sales management team for assigned station(s); This includes collaborating to accomplish station objectives and partnering to develop the local sales team.
- Perform other duties as assigned.
- Bachelor's degree or equivalent work experience
- Generally, 7 years of media sales experience
- 3 or more years of broadcast and digital sales management strongly preferred
- Up to 50% travel required
- Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.
- Expert knowledge of all facets of broadcast and digital media platform sales and marketing
- Strong business acumen especially with regard to advertising businesses and trends
- Ability to forecast sales pipeline
- Financial acumen to produce annual budgets, and manage expenses as they relate to National Sales
- Strong negotiation skills
- Excellent leadership skills
- Strong interpersonal, communication and presentation skills and ability to promote and sell concepts to representatives, agencies and customers
- Excellent organizational skills
- Excellent analytical skills
- Proficient in Microsoft Office applications
- Proficient in face-to-face sales, calling on national accounts and agencies
- Must have existing relationships with national advertisers and their agencies
SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40 markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.