What are the responsibilities and job description for the Copywriter - Marketing position at The Daily Wire?
The Daily Wire is seeking a performance driven Copywriter to develop high impact, conversion focused messaging across our marketing channels. This role is both strategic and executional, responsible for crafting compelling copy that drives audience engagement, subscription growth, and revenue. You will play a key role in shaping campaign messaging across email, paid media, podcast promotion, and on platform experiences, bringing ideas to life through persuasive, results oriented writing. The ideal candidate has strong direct response instincts, can seamlessly adapt across multiple voices and brands, and thrives in a fast paced environment where copy is expected to perform.
Primary Responsibilities
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Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you!
CALIFORNIA APPLICANT PRIVACY NOTICE
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Primary Responsibilities
- Write high performing, conversion focused copy across email, paid media, landing pages, and on platform experiences
- Develop messaging that drives measurable outcomes, including subscriptions, engagement, and revenue
- Adapt voice and tone across multiple brands and talent while maintaining authenticity and consistency
- Concept campaign angles, hooks, and messaging frameworks that capture attention and differentiate initiatives
- Own email and lifecycle marketing copy across acquisition, engagement, and retention campaigns
- Partner with marketing and growth teams to create and optimize paid media copy based on performance data
- Develop promotional copy for podcasts, show launches, and episodic campaigns
- Analyze campaign performance and iterate on messaging to improve results
- Collaborate cross-functionally with marketing, creative, and growth teams to align on strategy and execution
- Support additional projects and initiatives as needed
- Background in Marketing, Communications, Journalism, or a related field preferred
- Experience writing direct response copy, such as fundraising, political, advocacy, or subscription-based marketing
- Proven ability to write copy that drives measurable conversion outcomes
- Strong ability to write in multiple voices and adapt tone without inserting personal style or bias
- Deep understanding of email marketing, paid media, and performance-driven messaging
- Ability to generate original ideas, angles, and hooks with minimal direction
- Strong grasp of audience psychology and persuasive writing techniques
- Excellent attention to detail, organization, and ability to manage multiple deadlines
Daily Wire
Daily Wire Facebook
Daily Wire YouTube
Daily Wire X
PragerU
Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you!
CALIFORNIA APPLICANT PRIVACY NOTICE
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.