Sales & Marketing Leader

The Croner Company provides peerless compensation expertise and data for decision-makers at America’s largest foundations, nonprofits and mission-driven organizations. Our surveys and consulting services are relied upon by organizations at all stages of growth to establish and modify pay practices and align compensation with mission, values and market.

We are looking for an experienced B2B sales and marketing leader to coordinate all revenue-generating activities, with emphasis on:

• Expanding our domestic and international compensation survey participation
• Supporting the development and launch of new survey offerings
• Expanding a coordinated key account relationship effort
• Supporting our Consulting Team’s sales and marketing efforts
• Stewarding the firm's brand to strengthen market positioning and visibility.

The role serves as the "hub of the wheel" of all sales and marketing efforts across Survey, Consulting and Operations Teams, and ensures our sales, marketing and reporting systems effectively support execution and decision-making. 

The Sales & Marketing Leader will report directly to the CEO. This is a full-time role based in our San Rafael CA headquarters office.

CORE AREAS OF RESPONSIBILITY

Initially, this role will focus on new tasks and initiatives that complement the ongoing work of The Croner Company’s Survey Account Relations, Marketing and Operations leaders. In addition, this role will be accountable for coordinating and harmonizing all sales and marketing work across the Survey, Consulting and Operations Teams, reporting on outcomes, guiding improvements to processes and systems, and ensuring sales growth across these combined efforts.

Tasks and initiatives to be assigned to the Sales & Marketing Leader include:

• For the Consulting Team – identifying events and venues to increase Croner consulting exposure; introducing new industry roundtables; coordinating the Consulting Team’s new business development initiatives and outreach.

• For the Survey Team – partnering with the CEO and Survey Team leadership to evaluate and determine new ways to grow participants in existing surveys, and visioning new survey platforms and approaches that will materially grow participation.

• For general marketing and website operations – owning key sections of our website and overseeing social media communications and event marketing.

KEY ACCOUNTABILITIES

Revenue Strategy & Growth

• Develop and execute a roll-up, integrated sales and marketing plan across Survey, Consulting, Marketing and Operations to drive revenue growth.
• Develop revenue targets and performance measures.  

Survey Participation Expansion

• Coordinate and drive initiatives to grow domestic and international survey participation.
• Ensure we continue to build and sustain strong participant relationships. 
• Partner with Survey Team leadership to ensure offerings align with participant needs, market demand and consulting capabilities.
• Partner with Survey Team leadership to identify opportunities to expand existing offerings and support the development and launch of new survey-based services.

Client & Participant Lifecycle Management

• Coordinate and drive activities across the full client and participant lifecycle from initial outreach and onboarding through renewal and expansion.
• Design and ensure implementation of cross-functional account management initiatives, such as a major accounts program, requiring close collaboration between Consulting and Survey teams. 
• Ensure a consistent, high-quality experience across all client and participant touchpoints with clear ownership and follow-through. 

Marketing, Business Development & Brand Stewardship

• Lead marketing and business development efforts for Croner’s survey and consulting services that grow survey participation and consulting sales. 
• Steward a cohesive firm brand by ensuring consistent messaging, positioning and voice across sales, marketing, survey and consulting channels. 
• Strengthen market leadership positioning by clearly articulating the firm’s expertise, data assets and differentiated value.
• Build proactive market visibility beyond direct sales activity through targeted thought leadership, events, speaking opportunities and digital platforms in partnership with Consulting and Survey leaders. 
• Primary owner of vendor relationships for external marketing content and execution.

Data, Systems & Performance Reporting

• Ensure sales, marketing and participant data systems effectively support planning, execution and performance tracking and reporting. 
• Establish and monitor reporting on pipeline health, participation trends, retention and revenue outcomes for Survey and Consulting services. 
• Use data and insights to refine strategies and improve results. 

Leadership & Collaboration

• Coordinate and own the collective performance of sales, marketing and business development resources, whether direct or matrixed. 
• Collaborate closely with Consulting, Survey, Operations and Finance Team leaders to align revenue efforts with product strategy and delivery capacity. 
• Contribute to firm-wide planning and cross-functional initiatives as a commercial leader.  

BACKGROUND AND ABILITIES REQUIRED

• Significant experience leading sales, marketing or business development in a professional services, research or subscription-based environment. 
• Demonstrated success driving revenue growth, expanding participation-based products and managing complex client or participant relationships. 
• Strong marketing acumen, including brand positioning and visibility-building initiatives. 
• Experience working with CRM, marketing automation and performance reporting tools. 
• Strategic and analytical thinker with the ability to translate plans into execution and lead cross-functional content initiatives.
• Collaborative mindset, with the ability to give and receive feedback constructively, work across departments and align content practices across stakeholders.
• Proven team-first collaboration skills.
• Organizational agility and ability to manage multiple priorities and deadlines while maintaining high quality and accuracy.
• Excellent written, verbal and interpersonal communication skills. 
• Intermediate proficiency in PowerPoint, Word and Excel.

EDUCATION / CERTIFICATION REQUIREMENTS

• Bachelor’s and/or Master’s degree in Marketing, Business Administration, Business Strategy, Communications or a related field preferred.

EMPLOYMENT STATUS

• Hiring range is $140K to $160K.
• Full-Time, Exempt, Salaried
• Work location on-site at The Croner Company’s headquarters in San Rafael, CA
• Eligible for full-time benefits
• Eligible for participation in annual incentive plan
• Occasional travel (under 15%)