What are the responsibilities and job description for the Territory Sales Manager position at The CPG Collective?
🚨 We're Hiring: Northern California Territory Sales Manager 🚨
📍 Preferred Location: San Francisco Bay Area
Do you know the difference between a great product and a product that actually gets on shelf?
Usually, it's execution.
At The CPG Collective, we help emerging food and beverage brands win where it matters most: at retail. We work alongside founders, distributors, and retailers to help brands scale throughout California.
And now we're looking for a Northern California Territory Sales Manager based in the San Francisco Bay Area to join our growing team.
What you'll be doing:
✅ Managing and developing our Northern California territory
✅ Working closely with distributor partners including KeHE, UNFI, Good Stuff Distribution, Rock Island, and other key regional distributors
✅ Calling on independent natural and specialty retailers throughout the Bay Area and Northern California
✅ Supporting emerging brands through in-store selling, distributor engagement, promotional execution, and territory development
✅ Partnering with our field contributors and retailer-facing team members to drive results for our clients
Who we're looking for:
✔️ CPG industry experience (brand-side Territory Manager, Sales Manager, or broker experience preferred)
✔️ Strong understanding of the Northern California distributor and retailer landscape
✔️ Existing relationships within the Bay Area natural and specialty retail community are a plus
✔️ Self-motivated and comfortable managing a territory independently
✔️ Someone who loves emerging brands, enjoys building relationships, and isn't afraid to roll up their sleeves
✔️ A hustler who enjoys helping founders turn great ideas into successful brands
About The CPG Collective:
We're not a traditional national broker.
We're a California-focused sales and brokerage team helping category-defining brands win in the most important CPG market in the country. Our belief is simple:
👉 If you want to win nationally, you need to win in California first.
We work with emerging brands, natural channel innovators, distributor partners, and retailers across California to help build sustainable growth.
This role is ideal for someone who wants to be in the field, work directly with retailers and distributors, support founders, and help shape the growth of some of the most exciting emerging brands in the industry.
If this sounds like you—or someone you know—send me a message or tag them in the comments.
Let's help the next generation of great brands win in California. 🌴
Salary : $65,000 - $80,000