What are the responsibilities and job description for the New Development Marketing Manager - New York, NY position at The Corcoran Group?
Job Description
Corcoran New Development is seeking a Marketing Manager to join our team in New York. This in-office role reports directly to the EVP, New Development and plays a key part in bringing new residential developments to market. The Marketing Manager will collaborate with marketing team members and sales/leasing teams to support clients in pre-development planning, branding, marketing, digital, print, social media, and event-based promotions throughout the sales/leasing cycle.
Key Responsibilities
Through its New York City, Hamptons and South Florida brokerages, along with its rapidly growing affiliate network, Corcoran® is home to more than 120 offices and more than 5,000 independent salespersons in key urban, suburban, and resort markets nationwide. Corcoran is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate , Century 21® , Coldwell Banker® , Coldwell Banker Commercial® , Corcoran® , ERA® , and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report .
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
Corcoran New Development is seeking a Marketing Manager to join our team in New York. This in-office role reports directly to the EVP, New Development and plays a key part in bringing new residential developments to market. The Marketing Manager will collaborate with marketing team members and sales/leasing teams to support clients in pre-development planning, branding, marketing, digital, print, social media, and event-based promotions throughout the sales/leasing cycle.
Key Responsibilities
- Develop and manage marketing initiatives under the direction of the EVP and Corcoran New Development Executive team.
- Create marketing plans, programs, timelines, and budgets to support new developments.
- Track and analyze marketing performance, providing data-driven recommendations to clients and internal teams.
- Obtain approvals for advertising and marketing expenditures while maintaining the marketing budget.
- Present marketing plans to developers and provide strategic recommendations.
- Collaborate with developers, architects, creative agencies, PR firms, media buyers, and social media consultants throughout the process.
- Recommend and oversee advertising strategies, online marketing, and branding partnerships.
- Assist in the development of marketing collateral, including renderings, branding, logos, websites, floorplans, and signage.
- Oversee the design and setup of model residences and sales/leasing galleries.
- Support the creation of sales tools and materials.
- Develop and implement broker outreach strategies and events.
- Provide recommendations to enhance property value, identify key selling points, and address project challenges.
- Work with the Corcoran New Development Executive team on planning, design, and market research, including amenity spaces, interior design, and technology.
- 3-5 years of experience in marketing and/or project management.
- Bachelor’s Degree is a plus.
- Background in new development real estate marketing, luxury marketing, media, architecture or interior design industry marketing, design, or real estate preferred.
- Strong oral and written communication skills.
- Ability to manage multiple tasks in a fast-paced, team-oriented environment.
- Highly detail-oriented, organized, and self-motivated.
- Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook required. Experience with Photoshop, Illustrator, and InDesign preferred.
Through its New York City, Hamptons and South Florida brokerages, along with its rapidly growing affiliate network, Corcoran® is home to more than 120 offices and more than 5,000 independent salespersons in key urban, suburban, and resort markets nationwide. Corcoran is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate , Century 21® , Coldwell Banker® , Coldwell Banker Commercial® , Corcoran® , ERA® , and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report .
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
- Great Place to Work
- Forbes World's Best Employers
- Newsweek World's Most Trustworthy Companies
- Ethisphere World's Most Ethical Companies