What are the responsibilities and job description for the Director, DSP Partnerships position at The COOL Company?
About The COOL Company
The COOL company is a global leader in AI-powered advertising technology, helping brands, agencies, and publishers simplify advertising and amplify performance.
Powered by COOL AI, our intelligent platform unifies creative generation, media activation, optimization, and attribution into one continuously learning system. Instead of relying on fragmented tools and manual campaign management, COOL AI executes thousands of real-time micro-optimizations across search, social, display, video, and connected TV—helping customers launch faster, optimize continuously, and achieve stronger business outcomes.
Our innovation and growth have earned industry-wide recognition, including being named a 7-time recipient of the Inc. 5000 list of America's Fastest-Growing Private Companies, a 2-time Deloitte Technology Fast 500 honoree, recognized on Crain's New York Fast 50, honored by the Digiday Media Awards for helping modernize digital media, and named one of Adweek's Top 10 Fastest Growing Solution Providers globally.
We're building the future of advertising, where every signal becomes intelligence and every optimization drives performance. As we continue to grow globally, we're looking for curious, ambitious people who want to work with cutting-edge AI technology, solve complex challenges, and help redefine what's possible in modern advertising.
About The Role
The COOL company is looking for a driven and commercially savvy Director, DSP Partnerships to lead the expansion of our demand-side relationships across North America and key global markets. This is a high-impact, revenue-generating role at the intersection of programmatic strategy, commercial negotiation, and partner development.
As Director, DSP Partnerships, you will own the full lifecycle of new DSP partner acquisition — from prospecting DSPs and independent trading desks to executing contracts and driving first campaign activation. You will build the pipeline, close the deals, and develop go-to-market strategies that position the COOL company's inventory as the preferred choice for performance-driven buyers.
This role sits within the US entity and reports to senior revenue leadership. You will be an external face of the COOL company at industry events, a credible voice in programmatic, and a key driver of our net-new demand revenue targets.
Responsibilities & Duties
New Partnership Development
Required
The COOL company is a global leader in AI-powered advertising technology, helping brands, agencies, and publishers simplify advertising and amplify performance.
Powered by COOL AI, our intelligent platform unifies creative generation, media activation, optimization, and attribution into one continuously learning system. Instead of relying on fragmented tools and manual campaign management, COOL AI executes thousands of real-time micro-optimizations across search, social, display, video, and connected TV—helping customers launch faster, optimize continuously, and achieve stronger business outcomes.
Our innovation and growth have earned industry-wide recognition, including being named a 7-time recipient of the Inc. 5000 list of America's Fastest-Growing Private Companies, a 2-time Deloitte Technology Fast 500 honoree, recognized on Crain's New York Fast 50, honored by the Digiday Media Awards for helping modernize digital media, and named one of Adweek's Top 10 Fastest Growing Solution Providers globally.
We're building the future of advertising, where every signal becomes intelligence and every optimization drives performance. As we continue to grow globally, we're looking for curious, ambitious people who want to work with cutting-edge AI technology, solve complex challenges, and help redefine what's possible in modern advertising.
About The Role
The COOL company is looking for a driven and commercially savvy Director, DSP Partnerships to lead the expansion of our demand-side relationships across North America and key global markets. This is a high-impact, revenue-generating role at the intersection of programmatic strategy, commercial negotiation, and partner development.
As Director, DSP Partnerships, you will own the full lifecycle of new DSP partner acquisition — from prospecting DSPs and independent trading desks to executing contracts and driving first campaign activation. You will build the pipeline, close the deals, and develop go-to-market strategies that position the COOL company's inventory as the preferred choice for performance-driven buyers.
This role sits within the US entity and reports to senior revenue leadership. You will be an external face of the COOL company at industry events, a credible voice in programmatic, and a key driver of our net-new demand revenue targets.
Responsibilities & Duties
New Partnership Development
- Proactively source and open new demand relationships with DSPs and independent trading desks across North America and key global markets.
- Build and manage a structured pipeline of prospective demand partners, moving opportunities efficiently from initial outreach through contract execution and first campaign activation.
- Lead all aspects of commercial negotiation, including deal structuring, pricing strategy, and contractual terms, in close partnership with legal and finance stakeholders.
- Represent COOL at industry conferences, trade events, and client-facing engagements as a credible and compelling voice in programmatic advertising.
- Own and deliver against a net-new demand revenue target on a quarterly and annual basis, with clear accountability for pipeline generation and deal closure.
- Develop and execute go-to-market strategies that align COOL's inventory proposition with the specific buying priorities and performance objectives of prospective demand partners.
- Leverage proof-of-concept deal frameworks — including private marketplace deals and curated deal structures — to demonstrate measurable value and accelerate partner adoption.
- Translate market intelligence and buyer feedback into actionable product and positioning insights for internal stakeholders.
- Collaborate cross-functionally with yield, product, and ad operations teams to ensure seamless onboarding and partner satisfaction post-deal.
Required
- 7 years of experience in programmatic advertising, with a focus on demand-side partnerships, business development, or sales.
- Proven track record of building and closing commercial relationships with DSPs, ATDs, or agency trading desks.
- Deep understanding of the programmatic ecosystem — RTB, PMPs, deal IDs, header bidding, and SSP/DSP dynamics.
- Strong commercial acumen with experience in deal structuring, pricing, and contract negotiation.
- Demonstrated ability to build and manage a structured sales pipeline with consistent conversion velocity.
- Excellent communication, presentation, and stakeholder management skills.
- Comfort representing a company externally — at trade shows, conferences, and in client-facing settings.
- Experience at a supply-side platform (SSP), ad network, or publisher monetization business.
- Existing relationships with programmatic buyers and trading desks in North American markets.
- Familiarity with CTV, mobile, or emerging programmatic channels.
- Experience working with legal and finance teams on complex commercial agreements.
- Commercial Drive: Consistently pursues and closes new revenue opportunities with urgency and discipline.
- Relationship Building: Earns trust quickly; cultivates long-term, value-driven partnerships.
- Strategic Thinking: Connects market dynamics to COOL's positioning and product strengths.
- Negotiation Mastery: Skilled at structuring deals that align partner needs with COOL's business goals.
- Communication: Adapts messaging for buyers, executives, and internal teams with clarity and confidence.
- Pipeline Rigor: Maintains structured, data-driven view of the demand pipeline and forecasts accurately.
- Cross-Functional Collaboration: Works effectively with yield, product, legal, and ops to move deals forward.
- Market Credibility: Recognized voice in the programmatic community; comfortable at industry events.
- Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET
- Must have a player/coach mentality, willing to both execute and lead
- Ability to juggle multiple projects concurrently and set and meet deadlines
- Skilled at receiving and providing direct feedback
- Collaborative mindset and great teamwork skills
- Entrepreneurial & adaptable; great learning skills
- Curious, research-minded, data-informed
- Able to search for possible solutions and apply them
- Creative confidence
- Proactive communicator
- A sense of humor and a love of online culture
- Thrives in a start-up culture
- Competitive Salary
- Health, Dental and Vision Insurance
- Paid Time Off
- Company Holidays
- Flexible work schedule
- 401k