Sales Manager

Sales Manager – Lead Sales Strategy & Residential Design-Build Sales Teams

Job Overview

Company: G.M. Roth Design Remodeling

Salary/Pay Rate: $115,000 to $175,000 per year total compensation, based on experience, including performance-based bonus potential

Location: Nashua, NH

Employment Type: Full-Time

Schedule: Monday to Friday

Required Licenses & Certifications: None required

The Opportunity

G.M. Roth Design Remodeling is seeking an experienced Sales Manager to lead, coach, and develop our residential design-build sales team. This is a true leadership role focused on improving sales performance, strengthening accountability, increasing close rates, and ensuring the team follows a proven consultative sales process.

This is not a personal selling role. You will lead the front-end sales organization by managing sales designers, design-build sales representatives, estimators, and architectural design resources. You will help shape the full client experience from first consultation through signed contract, while working within a stable, award-winning company known for quality, professionalism, and doing things the right way.

How You Will Make An Impact

• Partner with senior leadership to develop, execute, and monitor annual sales plans and revenue goals.
• Lead, coach, mentor, and hold sales team members accountable to goals, behaviors, follow-up standards, and process expectations.
• Improve close ratios, lead conversion, project quality, and overall sales team performance.
• Establish and manage clear sales goals, KPIs, pipeline metrics, lead-flow reporting, and sales performance snapshots.
• Conduct structured one-on-ones, sales meetings, role playing, ride-alongs, and coaching sessions to strengthen objection handling and sales execution.
• Manage the sales pipeline from initial consultation through design retainer, project presentation, contract close, and handoff to production.
• Ensure sales team members follow the company’s consultative, multi-step design-build sales process.
• Recruit, onboard, train, and retain high-performing sales professionals, estimators, and architectural design talent as the company grows.
• Review project binders prior to contract signing to verify scope, design alignment, feasibility, and margin expectations.
• Collaborate closely with production leadership to support smooth transitions from sales to active construction.
• Use CRM and sales software to track performance, forecast revenue, identify bottlenecks, and improve accountability.
  
  

Required Qualifications & Experience

• Minimum of 7 years of related experience in sales management, sales leadership, or team leadership.
• Proven ability to manage, coach, and hold a professional consultative sales team accountable.
• Experience leading sales teams through long-cycle, high-value, consultative sales processes.
• Strong understanding of sales KPIs, pipeline management, forecasting, conversion rates, and follow-up discipline.
• Experience improving team close rates through coaching, training, role playing, ride-alongs, and accountability systems.
• Strong CRM experience and comfort using software, reporting, and data to manage sales performance.
• Professional communication style with the ability to lead experienced team members and collaborate across departments.
• Demonstrated experience in residential remodeling, construction, design-build, home improvement, or another high-ticket consultative sales environment.
  
  

Preferred Qualifications & Experience

• Bachelor’s degree in Business Administration, Management, Sales, Marketing, or a related field.
• Experience with Sandler Selling System, CCN, or similar structured sales methodologies.
• Experience with Buildertrend, Salesforce, or similar CRM / project management systems.
• Familiarity with Ingage.io or similar sales presentation software.
• Experience managing sales teams in residential remodeling, design-build, roofing, windows/doors, HVAC, home services, or luxury/high-ticket in-home sales.
• Experience supporting recruitment, onboarding, and training of sales professionals.
• Ability to work closely with production, estimating, design, and ownership teams.
  
  

Compensation & Benefits

• $115,000 to $175,000 per year total compensation, based on experience and performance.
• Performance-based bonus opportunities tied to company sales goals, close-rate improvement, and team performance.
• 401(k) retirement savings program with employer matching contributions.
• Comprehensive medical, dental, and vision insurance plans.
• Paid time off, including holidays, vacation, and sick leave.
• Ongoing career development, sales training, technical training, and manufacturer training opportunities.
• Company events and team-building activities.
• Long-term leadership opportunity within a stable, growing design-build remodeling company.
  
  

About G.M. Roth Design Remodeling

G.M. Roth Design Remodeling is a leading residential design-build remodeling company serving the Merrimack Valley, Southern New Hampshire, and Northern Massachusetts markets. For over 40 years, we have delivered award-winning kitchens, bathrooms, additions, decks, basements, and full-home improvement projects.

Our success is built on quality products, expert installation, strong internal systems, and a team culture centered on accountability, professionalism, and doing things the right way. We are looking for a sales leader who can strengthen our team, elevate our client experience, and help drive the next stage of company growth.

Explore our legacy of quality at www.gmroth.com.

G.M. Roth Design Remodeling is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, gender expression, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or any other status protected by law or regulations. It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors.