What are the responsibilities and job description for the Account Executive position at The Consultancy PR?
BACKGROUND
THE CONSULTANCY PR is a dynamic brand communications practice that merges the sophisticated, senior-level execution of a big agency with the more personalized approach and entrepreneurial spirit of a boutique firm. We pride ourselves on transcending the traditional client/agency relationship and serving as a true partner to our clients, and an extension of their internal teams, across all facets of their business. The firm’s clients represent the best-in-class brands and individuals within the home/design, architecture, and luxury lifestyle categories. Our core capabilities lie within the following areas:
- Communications Digital Strategies
- Key Messaging Brand Positioning
- Image Development
- Creative Consulting
- Brand Partnerships Collaborations
- Event Management Execution
- Influencer Relations
- Social Media Community Management
- A D Community Networking
- Affiliate Marketing
TCPR is seeking an Account Executive with a minimum of two years of experience to support its current client roster. An ideal candidate will have previous experience and/or a personal interest in the interior design, architecture, luxury lifestyle industries, or adjacent categories, and possess an entrepreneurial spirit and desire to grow with the company.
ROLES RESPONSIBILITIES
- Execute communication strategies to position a range of home/design and lifestyle and brands in the media marketplace
- Retain a network of media contacts across print and digital categories, as well as bloggers
- Create targeted media lists and conduct press outreach to secure media opportunities, including press coverage in home/design, fashion (men’s and women’s), accessories, lifestyle, consumer, and business outlets on a national and regional level, in print and digital categories
- Research and conduct proactive outreach to bloggers and social media influencers for partnership and/or event opportunities
- Contribute to story angle development, daily product placement, and media tracking
- Coordinate logistics and manage guest lists for targeted press events to support seasonal launches, brand introductions, dinner/cocktail events, etc.
- Interface with clients daily as relevant to press opportunities, event management, sample traffic / loans, media monitoring, etc.
- Draft press materials, inclusive of press releases, company/executive bios, media alerts, case studies, etc.
- Demonstrate an understanding of how to prioritize duties, meet deadlines, proactively communicate progress and deliverables
- Complete individual tasks with minimal supervision; manage both up and down to the team
- Attend and facilitate media interviews/editor appointments; network with reporters and editors on a regular basis
- Read relevant consumer and trade media, including print digital publications as well as blogs; report to the team on industry news and opportunities for clients on a regular basis
- Keep up-to-date on key editorial calendars and ensure these are built into larger PR plans
- Oversee daily account management duties, including meeting planning, reviewing recaps and agendas
- Report to the Associate Account Director as well as senior leadership; supervise and mentor PR Coordinator (if applicable) on account management, research, daily projects, etc.
QUALIFICATIONS
- B.S/B.A in Public Relations/Communications or related field
- Minimum two years of experience at a PR agency
- Relationships within the home/design, lifestyle, fashion as well as digital and regional media on both a national and regional level a plus
- Exceptional interpersonal, networking and verbal and written communications skills; team-oriented attitude
- Creative, efficient, detail-oriented and organized
- Positive, can-do attitude
- Solution-oriented with the ability to think critically and strategically
- Proactive with the ability to handle multiple projects simultaneously in a collaborative, yet fast-paced, environment
- Flexible, driven, curious and passionate about the design industry
- Excellent writing skills with attention to detail
- Proficient in Microsoft Word, Excel and PowerPoint
- Knowledge of PR databases/tools such as Cision, PR Newswire/Businesswire
BENEFITS
The mental health and well-being of our team members is of the utmost importance to TCPR. It is our top priority to ensure our employees maintain a positive balance in their lives, both professionally and personally. We are invested in our team members’ short- and long-term growth at the agency and in their overall career paths. Our current benefits include, but are not limited to, the following:
- Generous paid time off, including sick time and unlimited paid time off
- Quarterly Mental Health Days off
- Maternity/paternity, bereavement and family medical leave
- Summer Fridays beginning at 1:30 PM from Memorial to Labor Day
- Inclusive Holiday calendar
- December break from Christmas Eve to New Year’s Day
- Hybrid work schedule
- Comprehensive health insurance (medical, dental, and vision) for all employees
- 401k plan for you to invest in your future that includes company matching
- Monthly stipend for cell phone service
- Celebration of individual and agency milestones (birthdays, etc.)
*Note, this is a hybrid role, requiring a minimum of two days in the office. We are looking for candidates who plan to be in NYC long term and are willing to travel if/as needed. Given the nature of our agency’s work, this role may require occasional travel and flexibility to work non-traditional hours, including evenings and weekends, as business needs arise.