Graduate Enrollment & Digital Marketing Manager

The College of Idaho is hiring a Graduate Enrollment & Digital Marketing Manager to join our team by April 20, 2026. This pivotal on-site role sits at the intersection of recruitment and digital strategy, focusing on attracting and engaging the next generation of graduate students.

In this role, you won’t just manage campaigns—you’ll build the journey. From designing multi-channel communication plans to collaborating with academic leaders, you will be the engine behind our graduate program growth.

What the College has to offer

· Tuition waiver for dependents

· Health Insurance

· Retirement plan- up to 7% employer match

· Vacation and Sick leave

· Salary Range: $58,602.00 - $65,113.00

Key Responsibilities

· Strategic Enrollment: Build and execute sophisticated communication plans that highlight program outcomes and faculty expertise.

· Digital Marketing: Implementation of lead-nurture campaigns, social media collaboration, and landing page optimization.

· Data-Driven Insights: Monitor campaign performance and use CRM data (Slate) to refine our recruitment pipelines.

· Collaborative Impact: Partner with academic departments to align recruitment materials with our institutional brand.

What You’ll Bring

· Experience: A background in enrollment, admissions, or marketing (Higher Ed experience is a major plus!).

· Technical Savvy: Familiarity with CRM platforms (Slate preferred) and marketing automation.

· Communication: Exceptional writing skills and the ability to engage diverse professional audiences.

· Mindset: A student-centered approach and a knack for managing multiple projects without breaking a sweat.

Requirements

· Bachelor’s degree in Marketing, Communications, or a related field.

· Proven ability to coordinate digital marketing or lead-gen campaigns.

· Flexibility for occasional evening/weekend events to meet our prospective students where they are.

· Availability for full-time, on-site employment at our Caldwell, Idaho campus.