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General Merchandise Associate | Full Time

The Cole Family of Harley-Davidson Dealerships
Bristol, VA Full Time
POSTED ON 9/16/2026
AVAILABLE BEFORE 10/15/2026
Hourly Base Rate: $13.00– $15.50 / hour (Depending on retail customer service experience)

Position Type: Non-Exempt

Location: Harley-Davidson – Bristol, VA

Our family of Harley-Davidson dealerships represents a multi-point dealership family situated in the Southeast and Mid-Atlantic regions. We are a well-established award-winning family of dealerships who takes pride in offering superior customer service and hiring experienced, knowledgeable team members.

Are you a Harley-Davidson enthusiast who loves to help others enjoy the Harley-Davidson experience? This could be the job for you! We’re currently looking for a Motorclothes Associate who has a genuine upbeat and energetic personality, who is self-motivated and driven to share Harley-Davidson with our guests! We will train the right people and provide all the tools you need to be successful.

An Equal Opportunity Employer

Benefits

  • 401K
  • Paid Vacation & Holidays
  • Medical, Dental, Vision, Life, Cancer, Accidental, and Disability Insurance
  • Health Flexible Spending Account
  • Company Discounts
  • ZayZoon Instant Earned Wages Access
  • Opportunities for growth and professional development

Essential Duties

  • Provide “Raving Fan” service to all of the dealership’s customers.
  • Greet customers immediately, in a courteous and friendly manner.
  • Make all customers feel welcome regardless of race, sex, or creed.
  • Possess the ability to work with several customers at one time while maintaining individual customer satisfaction.
  • Handle telephone transactions quickly, and courteously.
  • Point out any sales, specials, or new merchandise to customers.
  • Assist customers with their selection of merchandise and offer additional product that compliments the purchase.
  • When accepting check & credit card payments for merchandise purchases, confirm customers’ identification, obtain proper approvals and record them as required.
  • When accepting cash, verify that all bills are not counterfeit by marking bills $20 or greater with the counterfeit pen.
  • Keep cash register accurate.
  • Notify customers immediately when special orders or back-ordered items are received
  • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to excellent customer service.

Benefits & Perks: We provide a comprehensive benefits package to all full-time team members, including medical, dental, and vision insurance options, a 401(k) retirement plan with corporate match, paid company holidays, and accrued paid time off (PTO). In compliance with the Virginia Wage Transparency Act, all pay ranges listed above represent genuine, good-faith estimates based on internal compensation metrics.

All statements made by applicants for employment during the application will be checked for accuracy. We offer equal employment opportunities to all qualified persons without regard to race, color, sex (including gender identity and sexual orientation), religion, age, national origin, genetic information, citizenship status, marital status, pregnancy (including childbirth, related medical conditions, and lactation), physical or mental disability, past, present, or future service in the Uniformed Services of the United States, or any other basis prohibited by local, state, or federal law. If you need help to fill out this application form or during any phase of the application, interview, or employment process, please notify the Human Resources Officer to discuss accommodations. The use of this form does not mean there are positions open and does not obligate us in any way.

Salary : $13 - $16

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