What are the responsibilities and job description for the Performance Marketing Manager position at The Coffee Bean & Tea Leaf?
Position: PerformanceMarketing Manager
Location: Los Angeles, CA
Our BlendThe Coffee Bean & Tea Leaf is one of the world's largestindependent and privately-owned specialty coffee and tearetailers. In 1963 we opened our very first store, and today we have over 1100cafes in 21 countries, as well as our new Global Headquarters in Singapore.
The Coffee Bean & Tea Leaf is on aninspiring journey to become the world'scoffee and tea brand. We are united by our passion for connecting peoplethrough the daily rituals of coffee and tea - viewing every cup as anopportunity to impact someone's day.
Our Brew Crew is a diverse team of hard-working optimistswith a passion for learning about our craft, the people we serve, and the worldaround us. We offer the tools, the environment, and the support for you to makeyour unique contribution and grow as a person.
Passion is contagious, and we've got aserious case of it. If youare just as passionate asWe are, come join our Brew Crew!
Brew Crew OpportunityOurBrew Crew is seeking a Performance MarketingManager to increase profitable revenue growth of CBTL, Americas byeffectively increasing brand affinity and visits for current and prospectivecustomers via digital channels.
Key ResponsibilitiesAs aPerformance Marketing Manager, you will be responsible for developing anintegrated communications campaign for marketing windows. Key responsibilitiesinclude optimizing paid acquisition channels, driving measurable growth incustomer acquisition, revenue, and ROI. You will manage relationships withmedia agencies, ad platform reps, delivery platform account managers, andmeasurement/analytics vendors. This role blends strategic thinking withhands-on ownership across paid search, paid social, programmatic, third-partydelivery platforms, retail media, organic and AI-driven search, websitebranding, and emerging channels, directing the agencies and partners whoexecute. This role will report to the Head of Marketing.
Media Strategy & Campaign Planning
- Set the channel strategy and media mix across the pathto purchase: define the role each channel plays from awareness throughconversion and retention, how they work together, and where to prioritizeinvestment and test emerging channels
- Develop the integrated communications campaign andpaid media plan for each marketing window, aligning channels, audiences, andbudget to commercial goals with the Global team
- Champion a media-led, iterative creative practice thatincorporates platform best practices and past learning across every mediatouchpoint to drive media effectiveness: partner with creative and contentteams to brief, produce, and refine ad creative
- Manage the media agency and ad-platform, delivery, andmeasurement partners to ensure all parties are aligned and delivering thestrategy and objectives
Paid Media Acquisition & Retention
- Own paid acquisition and re-engagement across social, search,and programmatic, directing the media agency and setting audience strategy fromplatform, and first- data to acquire new and win back lapsed customers, in partnershipwith the loyalty and technology teams
- Deliver quantifiable improvements in return on adspend (ROAS) and cost per acquisition (CPA) across channels, scaling paid spendefficiently
Food Aggregator Retail Media
- Manage sponsored listings and promoted placements onthird-party delivery platforms to drive incremental order volume and visibility
- Work with platform account managers to unlock new adformats, and co-marketing entitlements
Budget Planning
- Own working media budget allocation and orchestrationacross paid and retail media, optimizing spend to deliver the best resultsagainst the strategic goals
- Lead annual and quarterly budget planning andforecasting, including delivery-platform and emerging-channel spend
Measurement & Reporting
- Own the measurement framework: conversion tracking andtagging (pixels, SDKs, server-side), attribution across channels and outcomes,and incrementality testing to prove true media contribution
- Run continuous A/B tests on creative, audiencetargeting, and landing pages, using quantitative analysis to optimize campaignperformance
- Diagnose performance using app, web, and other digitalanalytics tools, and report through clear dashboards spanning demand funnel,budget, ROI, efficiency, and campaign KPIs
Digital Brand Governance & Presence
- Govern brand standards across all digital channels,ensuring landing pages, campaign destinations, and on-site messaging reflectbrand guidelines and align with paid creative
- Direct the brand's organic and AI-search visibility(SEO, AEO, and GEO), briefing agencies and partners on the content, structureddata, and updating listings needed so CBTL surfaces accurately in search and ingenerative answer engines
Your Ingredients
Experience- Preferred 6 years of previous work experience in a quantitativemarketing role managing budget, strategy and execution on social, search, orother performance-oriented channels.
- Hands-on, in-platform execution experience settingup campaigns in Meta Ads Manager and Google Ads
- Experience managing sponsored placements or ad spend on deliveryplatforms (Doordash, Uber Eats, Grubhub, or similar)
- Proven track record of building and scaling acquisition and re-engagementcampaigns with a strong focus on ROI.
- Deep understanding of marketing and incrementality testing across ownedand third-party channels.
- Well versed in using digital analytics tools, including tagging, with exceptionalanalytical skills to identify opportunities within complex data and where thesecan be operationalized
- Strong understanding of theAdTech and MarTech ecosystem and how its platforms connect, and how data movesacross the stack
- Fluent in using AI tools tosharpen analysis and maximize media effectiveness
- Experience overseeing a brand'swebsite and digital presence
- Excellentwritten and verbal communication skills.
- Strong project management skills.
- Critical thinker and creative.
- Bachelor'sdegree in Marketingor relevant field.
- Restaurant/retail experience preferred, but not required.
Skills
- Performance Marketing
- Digital Marketing
- SEM & SEO
- Paid Search
- CompetitiveAnalysis
- Marketing
- Display Advertising
- PPC
- MarketingAutomation
- Reporting
At The Coffee Bean & Tea Leaf, we embrace a high-performance culturethat rewards and encourages our values of teamwork, ownership, and respect forone another.
Perks:
- Benefits:Medical, Dental, Vision, 401K, Pet, Accident, Life, Long-Term & Short-TermDisability, Critical Illness, Hospital Indemnity, EAP programs including Legal,ID Theft, and more
- Discounts on our Coffee and Tea
- Pay Range: $80,000-$100,000 annually
- Observed Holidays
- Vacation Pay
- Sick Pay
This is a hybrid position:Monday-Wednesday in our Los Angelesoffice and Thursday and Friday remote.
Our 'FROTH'VALUES
We believe in the fundamental truths that guide us through our daily lives:
FRIENDLINESS- We go above and beyond ineverything we do. Friendliness and customer-centricityis embedded in our culture.
RESPECT - We are inclusiveand honor each other's values, opinions and diversity.
OWNERSHIP- We take ownership and accountability for our individual, team and businessresults, every day.
TEAMWORK- As a team, we collaborate, innovate, and leverage our diverse strengths togrow the business.
HONESTY- We live up to the highest levels of integrity by being truthful andtransparent with each other, the business, and ourselves.
At The Coffee Bean & Tea Leaf, we are a global companycommitted to representing the neighborhoods we serve. We welcome all to apply to our Brew Crew and we value the impact of diversity on our cultureand in our work.
International Coffee & Tea, LLC dba The Coffee Bean & Tea Leafis fully committed to Equal Employment Opportunity and to attracting,retaining, developing, and promoting the most qualified employees withoutregard to their race, sex, gender, color, religion, sexual orientation, nationalorigin, age, physical or mental disability, citizenship status, veteranstatus, genetics, or any other status protected by state or federal law. TheCoffee Bean &Tea Leaf expressly prohibits any form of employee harassmentor discrimination on the basis of any such protected status.
The Coffee Bean & Tea Leaf provides equal employmentopportunities (EEO) to all employees and applicants for employment withoutregard to race, sex, color, religion, gender, sexual orientation, national origin, age, disability, marital status,amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.This policy was intended to comply, and The Coffee Bean & Tea Leaf socomplies, with applicable state and local laws governing non-discrimination inemployment in every location in which the Company has facilities. This policyapplies to all terms and conditionsof employment, including, but not limited to, hiring, placement, promotion,termination, layoff, recall, transfers, leaves of absence, compensation, andtraining. We are dedicated to providing a work environment free fromdiscrimination and harassment, and where employees are treated with respect anddignity.
Salary : $80,000 - $100,000