Senior Director, Creative - Signature Sodas

Position Overview

The Coca-Cola Company invites a seasoned marketing professional to join us as a Senior Director, Signature Sodas, leading creative work for a portfolio of iconic brands like Sprite, Fanta, Mr. Pibb, amongst others. In this strategic capacity, you'll be entrusted with the pivotal role of steering our brand and creative strategies across a regional landscape, ensuring our iconic brands resonate deeply with consumers both locally and globally.

Function Related Activities/Key Responsibilities

• Guide the End-to-End Creative teams, setting priorities and fostering an environment ripe for engagement, development, and empowerment.
• Strategize the direction for brand identity systems and their application across an array of touchpoints, ensuring a coherent and effective brand experience.
• Manage the creative aspects of local and regional brand designs while safeguarding brand integrity and relevance to target audiences.
• Develop and oversee brand identity systems from both a consumer and shopper stance, establishing compelling brand narratives.
• Collaborate with external agencies to curate authentic design language reflective of our brand ethos.
• Construct and maintain the framework for brand stewardship, instilling guidelines that support consistent brand messaging.
• Apply strategic thinking to how brand identity encapsulates the entire consumer journey, both in virtual and physical realms.
• Establish and maintain superior partnerships with a network of design, production, and experiential collaborators, bringing forth maximum creativity and efficiency.
• Innovate consistently, identifying opportunities to enhance consumer experiences, and championing creative daring and vitality.
• Lead and develop team of Creative Directors to grow capability and drive engagement
  
  

Education Requirements

• Bachelor's degree in marketing or related field is preferred.
• 15 years in design experience, encompassing creative design generation, brand & consumer strategy, and agency creative team management.
  
  

Related Work Experience

Related Work Experience & Functional Skills:

• Proficient in creative strategy, Brand narrative and creative platforms, brand voice and identity development and execution.
• Setting the tone for our brands and being a tastemaker and gatekeeper of our creative outputs cross every single execution.
• Modern marketing techniques, culturally savvy and deep platform knowledge.
• Experience across all creative touchpoints inclusive of digital, social and shopper with an emphasis on ensuring “fit for channel”
• Proven ability to collaborate with a diverse set of stakeholders across functions, global stakeholders and external partners.
• Demonstrated capability as a change agent, skilled in unifying brand experiences and defining necessary capabilities for elevating consumer experiences.
• A leader with a track record of fostering high team engagement.
• Capable of managing cross-functional projects with proficiency in navigating agile, networked environments.