What are the responsibilities and job description for the Senior Director, Category Leadership – Convenience Retail & Customer Shopper Insights position at The Coca-Cola Company?
The Coca-Cola Category team seeks a highly skilled leader for our new Convenience Retail and Customer Shopper Insights team. This role is integral to our relationship with our customers, sales teams, and bottling partners.
This is a leadership role responsible for setting strategic direction and day-to-day business requirements for our North America Convenience Retail Customer engagements. This Senior Director will also serve as the central leader for our cross-channel Customer Shopper Insights in a single, coordinated function. This role blends customer-facing category leadership with enterprise-level insight generation to ensure Coca-Cola is positioned to win with shoppers. Success in this role will require accountability in leading a high-performing team, shaping category strategy, stewarding analytic and insight capabilities, and influencing senior Customer and internal stakeholders.
Key Responsibilities
People Leadership:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what is possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range
United States of America: $218,800 - $247,200
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage
50
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage
20
Long-term Incentive reference value is a market-based competitive value for your role.
Location(s):
United States of America
City/Cities
Atlanta
Travel Required
00% - 25%
Relocation Provided:
Yes
Job Posting End Date
May 22, 2026
Our Purpose And Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Pay Range:United States of America: $0 - $0
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:50
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:20
Long-term Incentive reference value is a market-based competitive value for your role
This is a leadership role responsible for setting strategic direction and day-to-day business requirements for our North America Convenience Retail Customer engagements. This Senior Director will also serve as the central leader for our cross-channel Customer Shopper Insights in a single, coordinated function. This role blends customer-facing category leadership with enterprise-level insight generation to ensure Coca-Cola is positioned to win with shoppers. Success in this role will require accountability in leading a high-performing team, shaping category strategy, stewarding analytic and insight capabilities, and influencing senior Customer and internal stakeholders.
Key Responsibilities
People Leadership:
- Lead and develop a high-performing, multi-disciplinary Category Leadership and Customer Shopper Insights organization.
- Recruit, retain, and grow top talent; build succession plans and strengthen analytical, technical, and strategic capabilities across the team.
- Set clear expectations and foster a culture of accountability, curiosity, inclusion, and continuous improvement.
- Lead and connect geographically dispersed teams.
- Provide strategic leadership for Convenience Retail category growth, serving as a trusted thought partner to senior Customer executives.
- Lead development of category strategies, opportunity assessments, and category blueprints that align shopper needs with Coca-Cola’s portfolio priorities.
- Translate complex data into clear, actionable recommendations that influence Customer decisions and drive category growth.
- Partner closely with Sales, Channel Strategy, and other cross-functional teams to embed category strategy into customer business plans.
- Define and own the Customer Shopper Insights agenda with a centralized approach to insight generation that standardizes best practices, and ensures insights are prioritized, actionable, and consistently shape decision-making across Customers and Channels.
- Drive the integration of shopper, Customer, and market data to deliver clear descriptive and diagnostic insights that inform business decisions.
- Enable data agility across Convenience Retail Customer capability platforms and cross-channel Shopper Insights needs to deliver descriptive and diagnostic analytics.
- Advance predictive and forward-looking analytics in partnership with Coca-Cola’s Strategic vision in collaboration with Commercial and Strategy counterparts.
- Elevate the role of Customer Shopper Insights as a core capability, ensuring it meaningfully influences category strategy, innovation and Customer engagement.
- Education: MBA Preferred but minimum of bachelor’s degree in business or finance
- Experience: Minimum of 10 years’ experience in data analysis, consumer insights, category management, and/or space analytics
- Analytical Strong analytical and problem-solving skills with the ability to interpret complex data and translate it into actional insights for multiple-stake holders.
- Communication Excellent verbal and written communication skills with the ability to engage and influence stakeholders at all levels.
- Customer Focus: Demonstrated ability to build and maintain strong relationships with customers by understanding their needs.
- Detail-Oriented: High attention to detail at both breadth and depth.
- Advanced analytical capability – ability to draw insights and actions from primary and secondary data sources.
- Specific capabilities with customer specific data sources (84.51, EYC, etc.)
- High level of experience in data providers (Nielsen, IRI)
- High technical skill and aptitude with computer software (MS Office, JDA, Power BI, etc.)
- Demonstrated reputation for customer engagement with ability to positively drive business results.
- Ability to link category leadership strategies to customer strategies.
- Research experience with knowledge of different research techniques, experience in design and management of vendors through project delivery.
- Strong planning capability with the ability to set clear priorities, sequence work effectively, and drive progress against both near-term deliverables and long-term strategic objectives.
- Grows diverse high performing teams through tough-minded talent management and proactively seeks development opportunities for employees.
- Drives organizational performance, efficiency, & effectiveness by translating analytics into actions and results
- Demonstrated ability to lead through change, set clear direction and align teams around a shared vision that drives measurable business impact.
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what is possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range
United States of America: $218,800 - $247,200
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage
50
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage
20
Long-term Incentive reference value is a market-based competitive value for your role.
Location(s):
United States of America
City/Cities
Atlanta
Travel Required
00% - 25%
Relocation Provided:
Yes
Job Posting End Date
May 22, 2026
Our Purpose And Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Pay Range:United States of America: $0 - $0
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:50
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:20
Long-term Incentive reference value is a market-based competitive value for your role
Salary : $218,800 - $247,200