Manager, Brand Management - Tea

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world.   Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.

What You Will Do For Us

• Ensure alignment of local brands strategies with overall Company strategy to drive profitable growth and managing local brand P&L.
• Work with Operating Unit category team to develop mid-term (2-3 years) growth strategy and annual brand plans ensuring consideration of local brand positioning and insights.
• Partner with Operating Unit category teams to find communalities with other brands to define and develop common plans and executions.
• Manage brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business.
• Manage program budgets and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget.
• Illuminate the brand's potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and channels.
• Ensures an optimal implementation and amplification of the brand programs, with consumers and shoppers, in close collaboration with our bottling partners.
• Leverage partnerships, both internally and externally to impact brand market share, while optimizing efficiency.
• Execute strong financial and operational system/partner routines.
  
  

Qualifications & Requirements

• Bachelor’s Degree in Marketing, Communication, Strategic Management and/or Business.
• MBA preferred
• 3 years of previous work experience, preferably in marketing.
• Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
• Knowledge of procedures and media used to drive increased volume and brand equity.
• Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans.
• Ability to manage and inspire agency performance.
• Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume.
• Knowledge of the creative brief development process.
• Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
• Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
• Must have experience in operations, business system and financial processes and activities, project management, and preparing and giving presentations to internal and external key contacts/senior management.
• Experience in working in a cross functional environment is ideal.
• In-depth understanding, knowledge and practical experience in customer and/or customer marketing is needed.
• Must be able to work with a geographically spread, culturally diverse team, stakeholders and partners.
  
  

What We Can Do For You

Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.

Expansive & Diverse Customers: We focus on a diversified and broad range of customers each day.

Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Brief Development, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing, Media Planning, Nielsen Data, Quantitative Research, Social Media Strategies, SWOT Analysis

Pay Range

United States of America: 106,800 USD - 138,500 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities

Atlanta

Travel Required

00% - 25%

Relocation Provided:

No

Job Posting End Date

June 16, 2026

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Pay Range:United States of America: 0 USD - 0 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:0 - 20

Long-term Incentive reference value is a market-based competitive value for your role