What are the responsibilities and job description for the P/T Marketing and Outreach Coordinator position at The City of Coral Gables?
The Coral Gables Golf and Country Club strives to offer a world-class country club to include fitness, wellness, social, and recreational amenities, as well as dining, entertainment, special events, and private venue opportunities for the community to gather and enjoy. Modeled after the City Beautiful-planned community movement, the Mediterranean Revival style building is a historic landmark, and the City’s first public building and golf course. Built in 1922, the club is part of the original 1921 city plan developed by Coral Gables’ founder and visionary George Merrick and is the namesake for the neighboring historic district which is comprised of the country club, the golf course, and 84 private residences.
This is a specialized and technical position which is responsible for the design, creative, and dissemination of all marketing and advertising materials for the Coral Gables Golf & Country Club under the general oversight of the Club Director, Department Director and the city’s Communication and Public Affairs Director. Incumbent is responsible for outreach efforts and dissemination of club services and promotional materials to the membership and general public through various media outlets to include but not limit to printed publications, social media campaigns, electronic email newsletters, text distribution campaigns, city web pages, and other external advertising or communication publications or opportunities. Incumbent is responsible for the management, oversight and appropriate use over the club’s brand and club website. The incumbent will collaborate with the Department’s Marketing and Brand Coordinator to assist with the design and production of additional department marketing and outreach needs. The incumbent may also be called upon to attend networking events and assist with special events to take photos and perform related duties, answer inquiries from the public and provide information on club services and events and connect with potential customers to generate leads.
The following duties are normal for this position. The omission of specific statements of the duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification.
Develops and maintains the club’s annual marketing, media relations and outreach plan for the organization and measures the success of the established annual milestones, benchmarks and year over year ratings, views, leads and etc.
Researches, conceptualizes and creatively designs and produces marketing and promotional materials for products, services, programs, events and activities to promote the Coral Gables Golf & Country Club.
Assists in the coordination and requests for media press releases.
Develops marketing campaigns for new programs and events and tracks their impact on target audiences.
Researches, writes, prepares and edits accurate marketing and promotional materials, signage, reports, and other publications.
Assists in the development of marketing and/or promotional displays.
Maintains photo archives of the club and serves as photographer at special events and coordinates photo shoots of programs and activities.
Assists with updating and maintaining the club web page and all social media platforms to include but not limit to Facebook, Instagram, Google, Yelp, and etc. Monitors the club’s web and social media presence, and tracks the impact of campaigns on target audiences.
Conducts surveys and evaluations on behalf of the club.
Remains informed of new technology, best practices, and advancements in marketing and media.
Attends staff meetings, trainings and other functions as required.
Must be able to work a flexible schedule to include occasional nights, weekends and holidays.
Must observe and comply with all policies, rules, regulations, laws and ordinances of the Department and the City of Coral Gables.
Performs related duties as assigned.
College course work in visual art, graphic design, marketing, communication, advertising, journalism, public relations, or a related field preferred.
Two years experience in marketing preferred.
A valid Florida Driver's License.
A comparable amount of training or experience may be substituted for the minimum educational requirement.
A portfolio of current works or sample of work in graphic design, marketing, publicity or multi-media must be made available at the time of interview.