Messaging Strategy Leader, Marketing Senior Director - US Employer

Messaging Strategy Leader, Marketing Senior Director - US Employer

We’re looking for a strategic, collaborative leader who knows how to turn complex ideas into clear, compelling stories that move audiences to action. As Messaging Strategy Leader, you will build and guide a high‑performing messaging engine that brings Cigna’s purpose, value, and momentum to life. This role sits at the intersection of strategy, storytelling, and execution—partnering across Marketing, Product, Sales, Digital, Clinical, and Customer teams to align around a shared narrative and deliver meaningful impact. If you’re energized by shaping vision, building systems, and leading through influence, this role offers the chance to define how our story is told.

Responsibilities

• Define and lead a unified, audience‑centric messaging strategy aligned to brand, segment, marketing, and revenue goals.
• Develop differentiated messaging frameworks, value propositions, and narrative architectures that clearly communicate Cigna’s unique role in healthcare.
• Translate complex capabilities, research, and competitive insights into accessible stories, proof points, and messaging guidance.
• Build cross‑functional alignment by ensuring consistent narrative threads across paid, owned, and earned channels, while allowing flexibility for varied audiences.
• Establish integrated planning processes, master calendars, and prioritization models to reduce redundancy and focus effort on high‑impact initiatives.
• Serve as the center of gravity for the end‑to‑end messaging lifecycle—from planning and creation through activation and measurement.
• Partner to evolve content production models, workflows, SLAs, and governance to improve quality, efficiency, and scale.
• Lead a cross‑functional Messaging Council to align priorities, champion best practices, and drive change adoption.
• Build measurement capabilities to assess messaging effectiveness, utilization, and business impact across the customer lifecycle.
• Develop and lead a high‑performing messaging team, investing in skills, tools, and partnerships while fostering a culture of quality and continuous improvement.

Ideal candidate will offer

• Minimum 10 years of B2B marketing experience, with a strong focus on messaging strategy, content operations, or go‑to‑market execution.

• Bachelor’s degree in marketing, communications, business, or a related field.
• Demonstrated success building messaging frameworks, value propositions, and scalable messaging models.
• Strong understanding of B2B buyer behavior, audience segmentation, and modern GTM approaches.
• Proven ability to lead cross‑functional initiatives and influence senior stakeholders without direct authority.
• Experience establishing messaging governance, workflows, taxonomies, and performance measurement frameworks.
• Exceptional communication, facilitation, and executive‑level storytelling skills.
• Comfort navigating ambiguity, driving alignment, and leading change.
• Experience building or transforming a centralized messaging or content organization.
• Familiarity with content management platforms, workflow tools, and analytics solutions.
• Experience in healthcare, regulated industries, or complex enterprise environments.

• Ability to work from a Cigna Group office 3 days a week, as directed by the business, if applicable to your location. Remote candidates may also be considered for this position, depending on qualifications.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.