What are the responsibilities and job description for the Data Measurement & Reporting Advisor - HIH - Evernorth position at The Cigna Group?
Data Measurement & Reporting Advisor
Position Overview
The job profile for this position is for an Adobe Experience Platform (AEP) Senior Developer, Band 4.
Provides expert content and professional leadership on complex AEP and Adobe Customer Journey Analytics (CJA) implementation projects. Exercises considerable creativity, foresight, and judgment in conceiving, planning, and delivering digital analytics solutions. Uses deep professional knowledge and acumen to advise functional leaders and product teams. Recognized internally as a subject matter expert in Adobe Experience Platform and digital analytics engineering.
Responsibilities
Configure and implement Adobe Experience Platform and Adobe Customer Journey Analytics for new and existing Evernorth, Cigna, and Health Services digital properties.
Capture customer tracking information to build and monitor KPIs, including customer acquisition and retention.
Provide feedback to product teams on the performance of website and mobile app enhancements.
Setup and configure AEP Data Collection (Data Streams, Tags, Event Forwarding, Monitoring), APIs, Connections (Source and Destinations), Data Management (Schemas, Datasets), and Privacy Policies.
Setup and configure Adobe CJA Connections, Data Views, and Components.
Setup and configure Adobe Launch/Data Collection for fresh paint deployment, Google Tag Manager (GTM) tags, OneTrust, marketing pixels, MarTech, Discover/Tealeaf, third-party tools, and Verint feedback.
Qualifications
Required Skills:
Expertise in configuring and implementing AEP and CJA for large-scale digital properties.
Strong understanding of digital analytics, data management, and privacy policies.
Proven ability to manage stakeholder communications and collaborate with cross-functional teams.
Ability to thrive in a fast-paced environment and provide technical leadership on multiple projects.
Required Experience & Education:
Overall 11-13 years of experience
Bachelor’s degree in Computer Science, Analytics, or equivalent experience.
Minimum 5 years of hands-on experience with Adobe tracking tools. Adobe Experience Platform, Customer Journey Analytics, and strong API usage required.
Minimum 5 years of hands-on experience with Adobe Launch/Data Collection, Google Tag Manager.
Desired Experience:
Experience with data streams, event forwarding, and monitoring within AEP.
Experience with third-party tools such as OneTrust, Discover/Tealeaf, and Verint.
Familiarity with agile project management software such as JIRA and/or Rally.
Experience supporting digital analytics for healthcare, e-commerce, or financial services websites.
Location & Hours of Work
(Specify whether the position is remote, hybrid, in-office and where the role is located as well as the required hours of work)
Equal Opportunity Statement
Evernorth is an Equal Opportunity Employer actively encouraging and supporting organization-wide involvement of staff in diversity, equity, and inclusion efforts to educate, inform and advance both internal practices and external work with diverse client populations.
About Evernorth Health Services
Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.