Media Manager

The Children's Trust

Classification: Exempt

Salary: $61,565.02 Salary

SUMMARY 

The Media Manager is responsible for assisting the Director of Communications with all forms of media, including earned and paid media, sponsored content, and social media. The Media Manager will be the primary executor of media strategies as directed by both the Director of Communications and the Chief Public Policy & Engagement Officer. The incumbent will also work directly with both marketing and public relations consultants, as assigned. The incumbent will have creative latitude to develop written content, under the approval of the Director of Communications and Chief Public Policy & Engagement Officer and will have the opportunity to pitch and develop media stories. 

Work performance is reviewed directly by the Director of Communications through meetings, reports, and observation of results achieved. 

Supervisory Responsibilities:  

This position supervises Communications employees, as assigned.

ESSENTIAL JOB FUNCTIONS 

• Responsible for executing earned and paid media strategy, including but not limited to coordinating news stories, media events, ad placements, and other relevant needs. 
• Serves as a logistics contact for journalists, including reporters, editors, and producers. Expands and maintains The Trust’s existing extensive media contact list and returns calls, emails, and texts in a timely fashion, while keeping the Director of Communications and Chief Public Policy & Engagement Officer informed. 
• Assists in development and review of media advisories, news releases, Op-Eds and written columns, media statements, ad copy, brochures, newsletters, and other related content and materials. 
• Coordinates news conferences and actively engages in planning and supervising public events for The Trust. 
• Oversees media monitoring and reporting, including social media, print, digital and broadcast media. Remains informed on current events. 
• Oversees and supports the development and maintenance of all social media content for all platforms. 
• Manages the development and updating of Trust media kits up to date. 
• Supports updates of relevant materials for distribution to the board, staff, and community stakeholders. 
• Works proactively with providers and all funded organizations to ensure that The Trust's public relations and marketing interests are properly represented. 
• Responds to organizational and stakeholders’ requests for public information and inquiries. 
• Position may require occasionally working during non-traditional hours. 
• Other related duties as assigned. 
  

Education and Experience: 

Requires three (3) years’ experience in communications, media relations, journalism, and/or digital marketing; bachelor’s degree in communications or related degree preferred; or equivalent combination of education and experience. 

Licenses or Certifications: 

Valid State of Florida driver’s license. 

Special Requirements:  

None. 

Knowledge, Skills and Abilities:    

• Knowledge of departmental policies, plans, and procedures. 
• Knowledge of Microsoft Word, Excel, PowerPoint, and other job-related computer programs and software applications. 
• Skill in effective communication, both orally and in writing. 
• Skill in prioritizing and organizing work. 
• Ability to work independently and as a member of a team as needed. 
• Ability to follow multi-step directions. 
• Ability to multi-task. 
• Ability to establish and maintain effective working relationships with managers, service providers, other employees, and the public. 

WORKING CONDITIONS 

Physical Demands: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this position, the employee is regularly required to talk or hear and use a computer keyboard and not limited to operating office copy machines, scanner etc. The employee is frequently required to stand and walk. The employee is required to sit for long periods of time. Specific vision abilities required by this position include close vision, distance vision, depth perception and the ability to adjust focus. May be required to lift items of moderate weight up to 25 pounds. Reliable transportation for occasional travel to off-site storage unit, provider visits, evening and weekend meetings or events.  

Work Environment: 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this position. The workplace is a comfort-controlled office environment and/or storage unit. The noise level in the work environment is usually moderate. When outside the office, the employee is occasionally exposed to outside weather conditions. 

The Children’s Trust of Miami-Dade County commits to a policy of equal employment opportunity for applicants and employees, complying with local, state and federal laws. The Trust’s policy is to employ qualified persons without discrimination on the basis of any protected characteristic, including race, color, religion, national origin, citizenship, sex, political affiliation, veteran’s status, age, genetic information, sexual orientation, gender identity, to include transgender status, disability or status in any other group protected by federal/state/local law.