What are the responsibilities and job description for the Manager, Brand Marketing- Corporate Headquarters, NJ position at The Children's Place?
The Children’s Place is the largest pure-play children’s retailer in North America. We sell apparel, footwear, accessories etc. in North America and Globally, in stores and online under the brand names of The Children's Place, and Gymboree.
It is an exciting time to join our Marketing team as we are building ambitious strategies to grow our business and delight our customers. Our team is growing, and we are looking for marketers who make magic; they have creativity for ideas, discipline of execution, and rigor for excellence. With a track record of delivering results, they are customer-obsessed and steeped in culture. Their inner kid is thriving and fueling them – if this sounds like you, we cannot wait to hear from you!
We are hiring a Manager, Brand Marketing, a bold, imaginative, curious team member to help reshape the future of our iconic brand – The Children’s Place. As the Manager of Integrated Brand Marketing, you’ll bring seasonal campaigns to life across every touchpoint—partnering across teams to drive storytelling, consistency, and brand love. You're the connector between strategy and execution, ensuring our brand show up with clarity and magic everywhere.
Key Accountabilities:
- Lead the development and execution of integrated marketing campaigns (seasonal, tentpole, evergreen)
- Translate brand strategy into 360° marketing toolkits that inform Retail, Digital, Social, PR, Influencers and Paid media teams.
- Partner cross-functionally with Creative, Merch, Product, Digital, and Commercial Marketing teams to understand the product assortment and develop marketing calendars.
- Own campaign strategy and plans, creative briefs, and cross-channel alignment
- Support the Sr. Director in building the seasonal and annual brand marketing calendar
- Support the Sr. Director in overall brand management and building long term strategies
- Contribute to budget tracking and vendor management as needed
- Track campaign performance and share key insights learnings
Qualifications:
- Experience: 4-6 years in marketing, with significant experience in brand management, integrated marketing in DTC and Lifestyle industries.
- Education: A Bachelor’s degree in Marketing, Business Administration, or a related field is required; an MBA is preferred.
Skills:
- Strong creative thinking and idea generating abilities.
- Proven success building campaigns across multiple touchpoints
- Experience partnering with creative teams and managing timelines
- Strong project management and communication skills
- A pulse on cultural trends, and digital behavior
Personal Attributes:
- A doer and thinker—comfortable rolling up your sleeves while thinking big picture
- Obsessed with storytelling and great brand expression
- Organized, proactive, and unphased by shifting priorities
- A strong communicator who builds relationships across teams
- Passionate about culture, creativity, and the intersection of brand consumer
