Marketing Manager

Please submit a cover note and resume to careers@thecfoproject.com.

About The CFO Project

We have a singular mission at The CFO Project: to eradicate small business failure - one trained CFO Advisor at a time. We’re building the default operating system for CFO Advisors. Through a structured training and support program, we equip accounting and finance professionals with the tools and systems they need to launch, operate, and scale their own CFO Advisory practices.

We’re entering our next chapter of growth, and that requires a marketing operator who can build our content engine, accelerate demand generation, and activate our partner ecosystem to drive meaningful member growth.

The Opportunity

We’re looking for a Marketing Manager who is a sharp executor with strong instincts for content, campaigns, and community. You’ll own the channels that drive awareness and acquisition email, social, and partner activations and build the content engine that fuels our growth.

This is a high-autonomy individual contributor role ideal for an early to mid-career marketer who wants to do meaningful work, move fast, and see the direct impact of their output on a growing business.

What You'll Own

Content & Thought Leadership

• Own and execute a consistent content calendar producing 2–4 high-value assets per month with an emphasis on course-style webinars, educational presentations, and blog articles that serve our professional audience.
• Write and edit content that speaks credibly to accounting and finance professionals considering a CFO Advisory practice.
• Support the CEO on thought leadership positioning, including LinkedIn content, industry commentary, and messaging alignment.
• Collaborate with our partnerships agency on content execution, owning the production and delivery coordination.
• Contribute to 4 marquee moments per year (virtual events, partner showcases, or major content releases).

Demand Generation & Lead Acquisition

• Own and optimize email marketing, including nurture sequences, promotional campaigns, and list health.
• Manage and grow organic social media channels, with a focus on LinkedIn and channels where our audience lives.
• Collaborate with our paid ads agency on campaign execution, owning creative coordination, asset delivery, and performance feedback loops.
• Track and report on key acquisition metrics: open rates, CTR, lead volume, source quality, and funnel contribution.
• Collaborate with the CEO on testing new acquisition channels and campaign concepts.

Calendar & Coordination

• Build and maintain a master content and events calendar that gives full visibility across marketing activities - e.g., webinars, blog posts, email campaigns, partner events, and ad launches.
• Use the calendar as the coordination layer between internal stakeholders, the partnerships agency, and the paid ads agency ensuring nothing falls through the cracks.
• Own scheduling and sequencing of content releases to avoid conflicts and maximize impact.

Partnership Campaigns & Events

• Collaborate with the Partnerships Manager to execute co-marketing campaigns with existing and new partners, including email swaps, webinars, and sponsored content.
• Coordinate logistics for partner events and showcases, from planning through post-event follow-up.
• Support partnership outreach by building materials and campaign briefs that make it easy to activate new partners quickly.
• Help identify and bring in at least 3–5 value-add partners per year that enhance the platform (tools, education, experts, perks).

You're Likely A Strong Fit If You Are:

• A self-directed executor who takes ownership of their channels, manages their own calendar, and ships consistently.
• Proficient with AI tools - not just as a chat assistant, but capable of building repeatable workflows and systems that improve output quality and speed. This is a hard requirement.
• A strong writer who can produce clear, compelling content across formats - email, social, long-form, webinar scripts, and educational blog content.
• Analytically curious - you look at performance data to improve your work, not just to report it.
• Comfortable operating in an early-stage environment where processes are still being built.
• A natural collaborator who works well across functions, external agencies, and can hold your own in a conversation with the CEO.
• 3–5 years of marketing experience in a B2B, professional services, membership, or adjacent environment.

Please submit a cover note and resume to careers@thecfoproject.com.