What are the responsibilities and job description for the CRM Marketing Campaign Specialist position at The Cervantes Group?
Role Description:The CRM Campaign Specialist will be responsible for end-to-end setup, QA, and execution of CRM email campaigns ensuring campaign accuracy, audience quality, and continuous process improvement. The ideal candidate combines technical proficiency in SQL and campaign automation tools with strong communication skills and a collaborative mindset. Responsibilities:
- Build, manage, monitor, and optimize campaigns across channels, specially email.
- Manage day-to-day campaign operations from design through QA, ensuring flawless execution and on-time delivery.
- Collaborate with colleagues and client-partners to make sure campaign design aligns with goals.
- Perform quality assurance testing before activating customer communications.
- Write SQL queries, validate data, and troubleshoot issues with logic, workflows, or audience quality to ensure high campaign accuracy.
- Monitor campaigns to ensure deliverability and performance.
- Approach projects with curiosity, integrity, and a focus on delivering measurable results.
- Tackle technical challenges with strong analytical and troubleshooting skills to keep campaigns on track.
Experience:
- Bachelor’s degree in marketing, communication, direct mail, digital marketing, computer science or related fields
- 5 years of hands-on campaign development experience using platforms such as Adobe Campaign Classic, Unica, Oracle Responsys
- Solid experience with SQL (such as SQL Server, SAS, Snowflake)
- Strong understanding of campaign flows, relational databases, and backend processes.
- Familiarity with HTML and email design principles to collaborate effectively with creative teams.
- Detail-oriented and process-driven with the ability to manage complexity and shifting priorities.
Plus:
- Adobe Campaign knowledge, Adobe Target knowledge is highly desired
Job Type: Full-time
Pay: $70,000.00 - $75,000.00 per year
Experience:
- Adobe Campaign Classic, Unica, Oracle Responsys: 6 years (Required)
- SQL (SQL Server, SAS, Snowflake): 2 years (Required)
- campaign flows, relational databases, and backend processes.: 6 years (Required)
- HTML and email design: 6 years (Required)
- Adobe Campaign knowledge: 1 year (Required)
Work Location: Hybrid remote in Boston, MA 02109
Salary : $70,000 - $75,000