Marketing Assistant

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Provide administrative and logistical support for marketing activities, campaigns, and promotions. Prepare, maintain, and track progress of individual promotions using the marketing and corporate calendars.
• Represent and coordinate employee representation at bank and community events through the Employee Event Volunteer Form. Maintain event volunteer schedules and communicate final volunteer lists and instructions to employees.
• Schedule and coordinate the Armored Car and Marketing Van for events and parades.
• Maintain and upkeep maintenance and mileage logs for the Marketing Van.
• Maintain and update reports on the department budget, banking center budget, supply inventories, equipment status and individual staff expenses. Maintain updated electronic and paper files for the department.
• Administer community donation program and process donation requests. Maintain annual tracking list of donation requests received and processed through each banking center and ensure banking center stays within donation budget allocation.
• Support banking centers and departments by fulfilling print material requests and giveaway orders.
• Assist in maintaining the supply of each banking center’s marketing materials and marketing media, ensuring all marketing items on display in the banking centers are current.
• Monitor the quality of banking center sign holders, in-store set up, brochures, and displays.
• Print and maintain business cards and greeting cards for the bank.
• Assist with production of newsletters and promotional literature.
• Responsible for postage, shipping outgoing mail and packages for the department.
• Manage bank photography/photography vendors and internal photo authorization forms.
• Schedule digital boards and lobby monitor ads for promotions and holidays.
• Maintain and update social media calendars that include campaigns, events, themes, product launches and other key programs to increase engagement and drive share of voice. Assist in scheduling of social media posts and monitor daily content.
• Assist with maintenance of Marketing Intranet page.
• Comply with and assist others in complying with all relevant laws, regulations and policies.
• Compliance with Bank Secrecy Act regulations as it pertains to the functions of this position.

ADDITIONAL DUTIES AND RESPONSIBILITIES

• The Marketing Department will share the responsibilities of planning and implementing the annual United Way Employee Campaign.
• Assist with and provide support with bank’s Training Days.
• Responsible for maintaining individual P.E.P. monthly.
• Assist the bank in efforts to obtain and retain customers.
• Conduct duties and responsibilities in a manner that supports the bank’s profitability goals, including helping the bank not to lose money and helping the bank save money by improving job processes and achieving operational excellence.
• Use of personal vehicle may be necessary if a company vehicle is not available.
• Adequate cross training of all job duties has been considered.
• Other duties as assigned by Management.

KNOWLEDGE, SKILLS AND ABILITIES

• Knowledge of banking laws and regulations as they pertain to this position.
• Knowledge of core processing system.
• Working knowledge of Microsoft Office products and effective computer skills.
• Ability to deal continuously with confidential information and to work under deadlines.
• Strong organizational skills and accuracy.
• Self-starter and have the ability to research and stay current on banking laws.
• Ability to read and interpret documents such as policy and procedure manuals.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
• Good oral, written and human relations skills.
• Good attention to detail and ability to deal tactfully with customers, both external and internal.

WORK ENVIRONMENT AND PHYSICAL DEMANDS

In order to successfully perform the essential functions of this position:

• The employee is regularly required to talk or hear. The employee frequently is required to walk; stand; sit; and use hands to finger, handle, or feel and reach with hands and arms to lift and/or move up to 50 pounds. The employee is occasionally required to stoop, kneel, crouch or crawl. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus.
• Travel is expected in this position.

EDUCATION AND EXPERIENCE

• High school diploma or general education degree (GED) required.

Responsible for providing general and specific administrative support and assistance in the Marketing Department. Assist all marketing department staff in carrying out day-to-day operations.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.