Brand Manager - Equine

For over a century, our client has been a leading name in the animal health industry! Renowned for their premium products, they are a major player in equine and pet care, dedicated to improving the well-being of companion animals and livestock through top-quality, innovative health and wellness solutions! They are looking for a Brand Manager - Equine to shape brand strategy, contribute to new product development, implement omni-channel promotions, and serve as the product expert to boost sales. This is a highly visible role in the organization.

Responsibilities:

• Develops brand strategy, plans, and promotional programs.
• Manages P&L to meet sales and profit goals, adapting strategies as needed.
• Analyzes performance data, providing insights for growth.
• Executes brand plans with teams and agencies, overseeing communications, compliance, and budgets.
• Optimizes marketing campaigns using performance insights.
• Builds annual budgets and forecasts.
• Serves as product expert, ensuring quality and a strong consumer experience.
• Supports sales with training, materials, and trade events.
• Contributes to product innovation and market assessments.

Requirements:

• Bachelor’s Degree (Business/Marketing preferred)
• A minimum of five years marketing/brand management experience in the CPG space (pet/animal health experience highly preferred!)
• Experience overseeing a brand portfolio of $10 million
• Ability to analyze P&L's and sales reports
• Attention to detail
• Project management and leadership skills
• Team player
• Ability to be in the office three days a week
• Ability to travel 15% of the time

Salary range: $100,000 - $115,000 *This compensation range reflects the company's expectations for this position at the time of posting. Actual pay will be determined based on factors such as relevant experience, alignment with role responsibilities, education, demonstrated skills, and performance during the interview process.