Senior Director, Retail Sales - US

Special note: This is a direct hire; Recruiting agency submissions will not be considered.

ABOUT BURPEE

Burpee is the leading brand in home gardening, reaching millions of consumers each year through a national retail footprint, alongside a thriving direct-to-consumer business. As a privately held company, Burpee has earned consumer trust through consistent product quality.

Founded in 1876, Burpee has spent 150 years developing seed products that have shaped American home gardening, from the original 'Iceberg' lettuce to the first white marigold and countless varieties that gardeners still rely on today. 

If you're looking for a role where your work drives real business outcomes, your decisions shape performance, and you have a strong brand behind you, Burpee is a rare opportunity.

ROLE SUMMARY 

The Senior Director, Retail Sales (U.S.) is accountable for driving revenue and profitable growth of Burpee’s packet seed and seed starting products across the U.S. retail channel. This role owns key customer relationships, development and delivery of annual sales budgets, and ensuring alignment between sales commitments and operational delivery.

The Senior Director, Retail Sales, is a hands-on commercial leadership role focused on expanding Burpee’s business within a highly seasonal, competitive category while strengthening relationships with major national retailers and independent and regional customers.

KEY RESPONSIBILITIES

• Develop and deliver sales revenue across U.S. retail channels, with full accountability for performance in a highly seasonal, fast-moving business
• Set and execute commercial strategies and priorities across key channels, including Mass (i.e., Walmart), Food, Home Improvement, and Farm & Fleet, that drive profitable growth and margin expansion
• Balance driving growth from existing customers with achieving new profitable retail distribution
• Own end-to-end seasonal in-store execution, tracking, and corrective actions as needed to deliver budgets
• Establish and enforce KPIs tied to revenue, margin, and sell-through across key accounts
• Build and expand senior-level customer relationships; lead top-to-top engagement and annual account planning
• Drive disciplined category management and performance analysis, using data to influence pricing, assortment, and go-to-market decisions
• Manage operating budgets to ensure profitable execution
• Recruit, develop, and lead a lean high-performing sales team
• Serve as an positive, active and hands-on senior leader across Burpee

QUALIFICATIONS

• 10–15 years of relevant commercial leadership experience
• Proven ownership of revenue in fast-moving consumer goods, preferably in highly seasonal categories
• Strong category management capability, including pricing, assortment, and performance analysis
• Experience leading sales across multiple retail channels, including mass (i.e., Walmart), food, home improvement, and farm and fleet
• Demonstrated ownership of forecasting and delivery against annual revenue and budget targets
• Experience operating within lawn and garden or adjacent seasonal or discretionary categories preferred
• A bachelor’s degree is required. An MBA or other graduate degree is highly desirable