Director of Marketing & Communications

ABOUT BXEDC:

The Bronx Economic Development Corporation is a nonprofit organization dedicated to advancing economic growth and opportunity across the Bronx. Through small business support, access to capital, commercialcorridor development, tourism promotion, and strategic partnerships, BXEDC works to strengthen the borough's economy and promote the Bronx as a destination for business, culture, and investment.

POSITION OVERVIEW:

The Director of Marketing & Communications will lead BXEDC's marketing, communications, digital content, and public-facing storytelling. This role will promote BXEDC's programs, events, small business services, tourism initiatives, and economic development work across digital, print, press, website, and event platforms.

The Director will support key BXEDC initiatives, including Bronx Week, Tour de Bronx, the Bronx Walk of Fame,the Bronx Walk of Fame app and signage initiative, BX-Factor Small Business Challenge, small business workshops, loan programs, technical assistance efforts, tourism campaigns, commercial corridor initiatives,

ribbon cuttings, press conferences, and partner events.

COMPENSATION:

The salary range for this position is $70,000 - $80,000, commensurate with experience. BXEDC offers a competitive benefits package consistent with organizational policy.

KEY RESPONSIBILITIES:

• Develop and implement marketing and communications strategies that support BXEDC's mission, programs, events, and organizational priorities
• Manage BXEDC's brand identity, messaging, tone, and visual consistency across digital, print, press, website, and event materials.
• Create, edit, and coordinate marketing materials, including flyers, newsletters, social media graphics, event invitations, program summaries, press materials, presentations, and other collateral.
• Manage BXEDC's social media channels, website content, email newsletter, content calendar, and digital performance tracking.
• Create written, photo, video, and graphic content highlighting Bronx businesses, entrepreneurs, neighborhoods, cultural assets, commercial corridors, and BXEDC initiatives.
• Lead marketing and promotional efforts for Bronx Week, Tour de Bronx, the Bronx Walk of Fame, BX-Factor, business workshops, summits, tourism campaigns, and partner events.
• Attend events as needed to capture content, coordinate social media coverage, support photographers and videographers, and ensure consistent public messaging.
• Develop small business spotlights, neighborhood features, tourism content, entrepreneur stories, and program impact stories.
• Support press releases, media advisories, talking points, event scripts, public statements, sponsor recognition, funder visibility, and post-event recaps.
• Coordinate with external vendors and consultants, including graphic designers, web developers, photographers, videographers, printers, and public relations support.
• Maintain organized marketing files, templates, digital assets, photo archives, brand materials, and content folders.
• Assist with special projects and organizational priorities as assigned.

QUALIFICATIONS AND SKILLS:

• Bachelor's degree in marketing, communications, public relations, journalism, public administration, nonprofit management, business, urban studies, or a related field required.
• Five or more years of relevant experience in marketing, communications, public relations, nonprofit management, economic development, government, tourism, community engagement, or related work.
• Strong writing, editing, proofreading, storytelling, and public-facing communications skills.
• Experience managing social media, newsletters, websites, content calendars, campaigns, event marketing, press support, and stakeholder engagement.
• Ability to translate programs, events, funding opportunities, and economic development initiatives into clear and compelling public messaging.
• Strong understanding of Bronx communities, small businesses, tourism, neighborhood development, public-sector partnerships, or nonprofit economic development preferred.
• Proficiency with Microsoft Office, Google Workspace, Canva, and common social media platforms required; experience with Adobe Creative Suite, Constant Contact, Mailchimp, WordPress, Wix, Squarespace, Meta Business Suite, Google Analytics, or similar platforms preferred.
• Familiarity with photography, videography, short-form video, graphic design, and content production strongly preferred.
• Highly organized, detail-oriented, creative, and able to manage multiple projects and deadlines in a fast-paced environment.
• Availability for occasional early morning, evening, and weekend events required; bilingual English/Spanish skills preferred.