What are the responsibilities and job description for the Marketing Intern position at The Brix Group Inc?
Primary Objective of Position:
o Provide sales and marketing support in building a pipeline of leads to meet business plans, quotas and company objectives; including lead generation through ZoomInfo, LinkedIn Prospecting, Account Based Prospective, Data Mining, Web scraping, Websites, Google, social media, etc.
o Maintain, enrich, and nurture the database of prospects in Salesforce
o Develop, implement, track and optimize digital marketing campaigns; social media and advertising campaigns for both prospects and existing customers
Essential Duties and Responsibilities:
· Create engaging social media content for prospecting new customers and maintaining existing customers
· Manage social media accounts (Facebook, Instagram, LinkedIn, Twitter, and YouTube)
· Maintain media relations and serve as a liaison between supply partners, influencers, bloggers, etc.
· Monitor evolving social media trends and identify opportunities for growth and engagement
· Analyze the effectiveness of campaigns using KPIs and provide actionable insights
· Lead Management – responsible for generating and nurturing leads for the organization using different marketing channels
o Generate new leads using ZoomInfo, email marketing, social media, and other relevant marketing channels
o Organize and keep the lead status updated in Salesforce
· Develop and execute social media and direct email campaigns to drive brand awareness, engagement, leads, and sales
Salary : $22 - $27