Marketing Intern

Primary Objective of Position:

o Provide sales and marketing support in building a pipeline of leads to meet business plans, quotas and company objectives; including lead generation through ZoomInfo, LinkedIn Prospecting, Account Based Prospective, Data Mining, Web scraping, Websites, Google, social media, etc.

o Maintain, enrich, and nurture the database of prospects in Salesforce

o Develop, implement, track and optimize digital marketing campaigns; social media and advertising campaigns for both prospects and existing customers

Essential Duties and Responsibilities:

· Create engaging social media content for prospecting new customers and maintaining existing customers

· Manage social media accounts (Facebook, Instagram, LinkedIn, Twitter, and YouTube)

· Maintain media relations and serve as a liaison between supply partners, influencers, bloggers, etc.

· Monitor evolving social media trends and identify opportunities for growth and engagement

· Analyze the effectiveness of campaigns using KPIs and provide actionable insights

· Lead Management – responsible for generating and nurturing leads for the organization using different marketing channels

o Generate new leads using ZoomInfo, email marketing, social media, and other relevant marketing channels

o Organize and keep the lead status updated in Salesforce

· Develop and execute social media and direct email campaigns to drive brand awareness, engagement, leads, and sales