What are the responsibilities and job description for the Director of Community Relations position at The Bristal Assisted Living?
- Greet all visitors in a warm, friendly manner.
- Ensure schedule flexibility to work one weekend day per week as required (usually a Tuesday-Saturday schedule) as well as some evenings as necessary.
- Answer inquiry calls in a professional manner with the objective to obtain the most information about the caller and to schedule a visit to the community. A benchmark of 60% of inquiry calls are expected to result in an appointment. Terminating a call without getting critical marketing information is an unacceptable call. Marketing calls may be recorded for quality review.
- Create and conduct a 1-2 hour monthly in-service for all staff that cover the front desk. Focusing on most recent issues/topics that will ensure proper handling of all incoming inquiries.
- Collaborate with the Executive Director to create an effective resident referral program, which turns referrals to residents.
- Conduct community tours that are preplanned and personalized.
- Facilitate small-group presentations utilizing excellent written and verbal communication skills.
- Liaison between the Bristal and community referral sources.
- Follow the sales training system using the sheets found in sales training manual on public files.
- Completion of all required move in paperwork and the collection of rent monies prior to resident move-in.
- Manage all marketing inventory as directed.
- Create and/or Host Marketing/Sales events.
- Frequent and on-going networking with outside referral sources.
- Oversee accuracy of available apartment inventory.
- Maintaining weekly traffic and census reports.
- Complete community based business development plans quarterly.
- Complete quarterly marketing strategy and competitive analysis reports.
- Such reports are to be distributed to the Executive Director, Vice President of Operations and Vice President of Sales in the requisite interval.
- Other duties as assigned by Executive Director.