Digital Marketing and Content Specialist

The Bright Family Law Center is a premier family law firm based in Overland Park, KS, dedicated to providing experienced, compassionate, and effective legal representation to clients facing challenging family transitions, including divorce, custody, and support matters. We pride ourselves on ethical standards, client-first advocacy, and a commitment to protecting what our clients value most.

We are seeking a highly skilled and motivated Part-Time Digital Marketing and Content Specialist to drive our firm’s digital presence, enhance client acquisition, and elevate our brand message. This is a critical role for an exceptional writer and digital strategist who can manage the technical aspects of SEO/PPC while launching and managing new content platforms like a podcast and YouTube channel.

The specialist will manage and execute the firm’s complete digital marketing strategy, including:

●     Serve as the primary content writer, producing high-quality, legally relevant, and engaging blog posts and website copy that reflect the firm’s professional tone and expertise.

●     Launch and manage a firm’s podcast, including content planning, recording logistics, editing coordination, and distribution across all major platforms.

●     Develop and manage the firm’s YouTube channel and video content, ensuring consistent delivery of educational and branded material.

●     Ensure all content aligns with the firm’s brand messaging and legal and ethical standards.

●     Execute and optimize organic search strategies (SEO) to improve search engine rankings, drive qualified traffic, and increase leads from core service areas (Divorce, Child Custody, etc.).

●     Manage, monitor, and report on Pay-Per-Click (PPC) campaigns (Google Ads, etc.) to ensure cost-effective client acquisition and maximize ROI.

●     Conduct keyword research, analyze website traffic, and utilize analytics tools to track performance and inform future strategies.

●     Manage the firm’s professional social media accounts, with a strong focus on LinkedIn, to build professional relationships and reinforce our legal expertise.

●     Create compelling, platform-specific content for all social channels.

●     Recommend future strategic initiatives for brand messaging that aligns with the firm’s growth goals.

●     Identify and propose strategic events, conferences, and community engagement opportunities to position the firm as a thought leader and generate new client leads.

●     Proven track record (3 years) in a digital marketing role, preferably within the legal, financial, or professional services industries.

●     Exceptional written and verbal communication skills; must be a stellar writer capable of producing polished, professional, and SEO-optimized content.

●     Deep expertise in SEO best practices and managing effective PPC campaigns.

●     Experience with launching and managing a podcast (or similar long-form media).

●     Proficiency with analytics tools (Google Analytics, Search Console) and content management systems (e.g., WordPress).

●     A strategic mindset with the ability to identify new client channels and translate business goals into measurable marketing strategies.

●     Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

This is a chance to be the sole marketing driver for a reputable firm and directly impact its growth. You will have the autonomy to implement your strategies and work closely with the firm’s leadership.