What are the responsibilities and job description for the PR Account Executive / Senior Account Executive, Luxury Travel position at The Brandman Agency?
Brandman is a global communications agency with offices in New York, Los Angeles, London, Sydney, Palm Beach and Charleston. We help shine a light on the world’s most prestigious travel and lifestyle brands. We are passionate, approachable and most importantly, well-traveled.
We are currently accepting resumes for a PR Account Executive or Senior Account Executive to join our New York City office. The ideal candidate has 3-5 years of agency experience with additional experience and/or interest in the travel and hospitality industry. Brandman offers competitive salaries, paid benefits, 401k, a supportive, fun office culture, and additional perks including summer Fridays and a generous PTO package.
Responsibilities
- Monitoring industry trends and client coverage
- Screening and fulfilling all media requests
- Writing pitch letters, press releases and client communiqués
- Assisting in planning and execution of events, press trips and media tours; escorting trips when required and acting as a professional representative of Brandman
- Assembling error-free weekly and/or monthly client status reports
- Drafting and executing personalized pitches for media to ensure a robust pipeline of media coverage for each account
- Maintain regular direct contact with clients and journalists
- Develop and maintain editorial/journalistic/media contacts, including in all new media
- Build understanding and knowledge of the clients’ businesses and their competitive environments
- Actively participate in/contribute to the development of client PR plans and projects, along with ongoing creative ideation
- Ongoing relationship building and maintenance with both key journalists and new media
- Demonstration of higher-level pitching and strategy when communicating with media
- Implementation of media events, briefings, press trips, etc.
- Facilitate teamwork by delegating and involving junior staff members and interns when possible
- Develop an understanding of various research methods; coordinate internal and external resources in implementing research projects
- Solid knowledge of digital media landscape with the creativity to implement and present ideas and suggestions to client teams
- Support new business generation when appropriate from a research and creative ideation standpoint
Requirements:
- BA or BS in Public Relations, Communications, Journalism or related field preferred
- 3-5 years PR experience (agency and travel, lifestyle, and/or real estate preferred)
- Currently reside in the greater New York City area and be legally authorized to work in the United States
- Proficiency with Microsoft Office 365 and industry tools such as Muck Rack, CreatorIQ, etc.
- Proficiency with Adobe Creative Suite, Keynote and Canva is a plus but not a requirement
Annual salary commensurate with experience for this position, ranging from $56,000 to $72,000.
Salary : $56,000 - $72,000