Senior PR Manager, Spirits Team

At The Brand Guild, we craft and tell the stories of some of the world’s top purpose-driven spirits brands, and we are looking for a Senior Public Relations Manager to join our rapidly growing Spirits Team. Our ideal candidate is someone who loves the exciting pace of agency life, is a voracious reader whose curiosity never subsides, and who is equal parts left brain and right. If you’re someone who constantly looks for the story like a journalist and the hook like a marketer, then we want to hear from you. 

Note: this position is hybrid (Tues-Thurs in office) and can be based in either our Washington, D.C. or New York office 

You Are:

• Eager to grow with our agency and a growing spirits team
• Excited to contribute to a supportive team culture where success is celebrated and recognized agency-wide
• A creative thinker with strong decision making skills
• A curious person who can sniff out the big stories
• Able to cultivate strong client relationships 
• A self starter who is proactive, reliable, and resourceful with the ability to independently manage multiple projects and clients simultaneously

You Will:

• Collaborate with senior leadership to develop creative and strategic ideas/campaigns and supporting communications for portfolio of spirits clients
• Lead client programs from concept development through execution and post-campaign evaluation of results
• Develop strong relationships with clients, and serve as day-to-day client contact
• Actively engage and counsel clients to help achieve strategic business objectives 
• Maintain strong media relationships and proactively identify, create, pitch and follow up on media opportunities to garner national and regional earned media coverage 
• Work collaboratively across departments
• Create communications materials including brand strategies, press releases, media messages and analysis
• Stay on top of industry trends trends and position the team as experts in the field
• Prepare spokespeople for media interviews through the development of messaging, talking points, and media training 
• Manage direct reports, including mentoring, consistently providing feedback, and conducting performance reviews 

Qualifications:

• 5 years of agency experience developing and executing public relations strategies for spirits and/or beer/wine/beverage brands. 
• Ability to provide essential support for press initiatives including media and client management, and strategy development
• Experience presenting strategies and plans to executives
• Experience managing direct reports
• Active relationships with national consumer lifestyle, spirits and food/bev media
• Confident communication and presentation skills
• Excellent organizational and planning skills with a strong eye for detail

Why You’ll Love Working Here

• People-first culture: A supportive, high-energy team that values creativity, collaboration, and balance
• Professional development: Annual stipend, training programs, and mentorship opportunities
• Comprehensive benefits: Fully paid medical, dental, and vision; FSA; life and disability insurance; 401(k) with 4% match
• Time to recharge: Robust PTO policy (~44 days annually!), including mental health days, Summer Fridays, and generous paid family leave
• Hybrid flexibility: Three in-office days that foster connection and creativity
• Exciting clients: Work with best-in-class brands in our F&B portfolio

The Brand Guild is an equal opportunity employer committed to building an inclusive and equitable workplace. If you require accommodations during the hiring process, please contact careers@thebrandguild.com.

Salary : $80,000 - $90,000