What are the responsibilities and job description for the Account Executive position at The Brand Agency: Public Relations and Influencer Marketing Firm?
Company Description
The Brand Agency is an award-winning public relations and creative communications firm with offices in Los Angeles and New York. Since its founding in 2015, the agency has gained recognition for its female-led team and specialized services supporting Fortune 5 clients, brands, influencers, and celebrities. The firm offers diverse capabilities, including corporate communications, media relations, special events, and strategic partnerships, with expertise in lifestyle, entertainment, technology, and B2B industries. Accolades include honors from Fast Company, Inc. Magazine, PRNEWS, PR Daily, and the American Business Awards, reinforcing the agency's reputation as an industry leader.
Role Description
The Account Executive will oversee media and influencer relations for client accounts, manage day-to-day communication, and implement integrated public relations and influencer marketing strategies. Responsibilities include developing press materials, pitching media outlets, coordinating influencer campaigns, planning events, and fostering partnerships. The role requires strong project management, tracking campaign performance, and providing detailed reporting to clients. This is a full-time hybrid position based in Los Angeles, CA, offering a balance of in-office and remote work opportunities.
Qualifications
- Proficiency in Public Relations skills, including media relations, press material development, and strategic communications
- Experience in Influencer Marketing, including campaign management and partnership coordination
- Strong Project Management and organizational skills, with the ability to handle multiple clients and deadlines
- Exceptional Communication and Interpersonal skills, with a focus on building long-term client relationships
- Event Planning experience, including conceptualizing and executing events and special initiatives
- Familiarity with Social Media and Content Creation tools
- Bachelor's Degree in Communications, Marketing, Public Relations, or a related field
- Experience in agency settings or working with lifestyle and entertainment brands is highly desirable