What are the responsibilities and job description for the Marketing and Communications Coordinator position at The Boys' Latin School of Maryland?
The Boys’ Latin School of Maryland, an all-boys independent K-12 school, is looking for a versatile and energetic Marketing and Communications Coordinator. This 12 month position will be responsible for executing day-to-day marketing and communications initiatives that support Boys’ Latin’s strategic goals. Working closely with departments across campus, particularly admissions and development, this role plays a central part in telling the Boys’ Latin story through compelling visual and digital content.
The coordinator will lead the creation, scheduling and management of social media content across platforms and must be skilled in photography, graphic design, and digital content production. Strong organizational skills, attention to detail and the ability to manage multiple projects simultaneously are essential. The position requires the ability to walk around campus, carrying a camera and equipment as needed. The work environment is fast-paced, requiring flexibility and adaptability as priorities shift to meet the needs of the institution.
Qualifications and Skill Requirements
- Bachelor’s degree required, ideally in communications, marketing, graphic design or a related field, with two years of relevant professional experience.
- Demonstrated experience creating, scheduling and managing social media content across multiple platforms
- Strong understanding of social media strategy, audience engagement and platform best practices
- Excellent photography skills, graphic design experience, and a working knowledge of website management is required
Functions and Responsibilities
- Manage social media platforms, ensuring content reflects campus life, the School’s values and brand voice.
- Develop and execute a comprehensive social media content calendar, including post creation, scheduling and platform management.
- Serve as the primary photographer for day-to-day campus life, events and School initiatives, while maintaining an organized photo library.
- Design graphics for digital and print advertising, promotional materials and internal communications.
- Maintain and update website pages with current content, photography and multimedia, coordinating with campus partners to ensure timely and accurate information.
- Track and analyze performance data for social media, website activity and digital campaigns using Google Analytics and platform metrics.
Salary for this role starts at $40,000 commensurate with experience and educational qualifications. Boys' Latin also offers a comprehensive benefits package, including healthcare coverage, life and disability insurance, accident and critical illness protection, a 403(b) retirement plan with employer matching, and tuition remission for employees' children.
Diversity is a core value of Boys' Latin, and we seek candidates who demonstrate a commitment to equity and inclusion. Candidates from underrepresented backgrounds are encouraged to apply.
- Applicants should send a resume, cover letter, and list of three professional references addressed to Kacey Grogan, Director of Marketing and Communications to personnel@boyslatinmd.com.
Salary : $40,000