What are the responsibilities and job description for the Business Development Representative position at The Blanchard Institute?
Position Summary
The Business Development Representative plays a key role in expanding The Blanchard Institute’s impact across Charlotte and Lake Norman by developing new referral partnerships and strengthening existing ones. This role blends strategic outreach, relationship management, and field execution to drive growth through assessments and admissions.
Primary Duties
- Maintain tiered outreach strategy across all account categories
- Schedule and complete daily meetings to support new business generation and maintain high-value relationships
- Manage a territory prospecting plan for Charlotte, Lake Norman, and surrounding areas
- Build trust-based relationships with decision-makers and referral coordinators
- Support HLOC transfers and maintain alignment with intake on availability
- Track assessments and admissions influenced by territory accounts via CRM
- Host lunch-and-learns, training, and educational visits
- Attend networking events, conferences, and community engagements
- Maintain detailed weekly reporting and maintain the tier tracking dashboard
- Identify new referral sources, re-engage inactive partners, and move accounts up the tier structure
- Serve as a brand ambassador representing TBI’s family-centered values
Qualifications
- 2 years sales experience in behavioral health, healthcare sales, or community engagement
- Bonus: Case Management experience/ history of selling to case managers
- Exceptional relationship-building, communication, and sales skills
- Ability to manage a large geographic territory
- Organized, disciplined, and comfortable with KPIs
- Strong follow-through and professionalism
- CRM Documentation experience
- Must be comfortable with public speaking
- Valid driver’s license and reliable transportation
- Live in or surrounding Charlotte, NC