What are the responsibilities and job description for the Marketing Content Specialist position at The Birner Group, Renewal By Andersen?
Salary: $53,471–$55,000 base performance incentives
Location: On-Site in Mechanicsburg, PA
At Renewal by Andersen, home is at the heart of everything we do. Founded in Minnesota in 1995 as the full-service window and door replacement division of Andersen Corporation—an American company with roots dating back to 1903—Renewal by Andersen has grown into one of the most trusted replacement companies in the window industry. Today, we are in more than 100 markets across the U.S. and Canada, and have earned more than one million homeowner recommendations
Job Summary
The Marketing Content Creator supports the Traditional Marketing team by developing and managing content that drives brand awareness and qualified lead generation. This role works closely with internal teams and external partners to execute campaigns, manage social media, and track performance across digital channels.
Key Responsibilities
Campaign & Lead Generation Support
Location: On-Site in Mechanicsburg, PA
At Renewal by Andersen, home is at the heart of everything we do. Founded in Minnesota in 1995 as the full-service window and door replacement division of Andersen Corporation—an American company with roots dating back to 1903—Renewal by Andersen has grown into one of the most trusted replacement companies in the window industry. Today, we are in more than 100 markets across the U.S. and Canada, and have earned more than one million homeowner recommendations
Job Summary
The Marketing Content Creator supports the Traditional Marketing team by developing and managing content that drives brand awareness and qualified lead generation. This role works closely with internal teams and external partners to execute campaigns, manage social media, and track performance across digital channels.
Key Responsibilities
Campaign & Lead Generation Support
- Assist with planning, executing, and optimizing digital marketing campaigns across social media platforms
- Support lead generation initiatives in partnership with Sales, Events, and Proximity Marketing teams
- Monitor campaign performance and optimize for conversion and ROI
- Create engaging content including social media posts, blogs, email campaigns, website updates, and promotional materials
- Manage and grow company social media channels while maintaining brand consistency
- Identify trends and opportunities to increase reach and engagement
- Develop and manage a content calendar
- Coordinate marketing projects from concept through completion
- Manage timelines, deadlines, and quality standards
- Collaborate with external vendors (designers, printers, web developers)
- Provide organizational support for events and promotions
- Track and report on KPIs including web traffic, engagement, and lead generation
- Analyze data and provide recommendations to improve content performance
- Partner with internal teams including Community Engagement and Events to support company initiatives
- Bachelor’s degree in Marketing, Communications, Journalism, or related field (or equivalent experience)
- Strong written and verbal communication skills
- Excellent organizational and project management abilities
- Experience analyzing marketing performance and campaign metrics
- Familiarity with Microsoft Office, CRM platforms, analytics tools, and social media management software
- Knowledge of digital marketing strategies and customer acquisition
- Ability to thrive in a fast‑paced, evolving environment
- Customer‑facing or sales support experience is a plus
- Graphic design tool experience is a plus
- Base salary: $53,471–$55,000
- Performance incentive: $20 per qualified lead generated through content marketing efforts (as defined and tracked by company standards)
Salary : $52,000 - $55,000