What are the responsibilities and job description for the Events Marketing Manager position at The Birner Group, Renewal By Andersen?
Renewal by Andersen is hiring a high-impact leader to grow and scale our Events Marketing function. As the largest replacement window company in the U.S., we are redefining how Events Marketing drives brand awareness, generates qualified leads, and builds meaningful community connections.
In this role, you will lead from the front—owning Events Marketing strategy while coaching, developing, and holding a team of Brand Ambassadors accountable to performance standards. This is an opportunity for a hands-on leader who thrives in fast-paced, in-person environments and understands how to turn Events Marketing into measurable business results.
You will be responsible for executing and optimizing Events Marketing initiatives that drive traffic, engagement, and lead generation. From recruiting talent in the field to managing full-cycle event execution, your leadership will directly impact growth. You will leverage data and performance insights to continuously improve Events Marketing outcomes, ensuring strong ROI and consistent execution across all locations.
What You’ll Do:
At Renewal by Andersen, we are guided by accountability, collaboration, excellence, integrity, and trust. We offer a competitive compensation plan along with medical, dental, and vision coverage, 401K with company contribution, PTO, paid holidays, and employee discounts.
If you are ready to step into a leadership role where you can own results, develop talent, and grow a high-performing Events Marketing team, we want to connect with you.
In this role, you will lead from the front—owning Events Marketing strategy while coaching, developing, and holding a team of Brand Ambassadors accountable to performance standards. This is an opportunity for a hands-on leader who thrives in fast-paced, in-person environments and understands how to turn Events Marketing into measurable business results.
You will be responsible for executing and optimizing Events Marketing initiatives that drive traffic, engagement, and lead generation. From recruiting talent in the field to managing full-cycle event execution, your leadership will directly impact growth. You will leverage data and performance insights to continuously improve Events Marketing outcomes, ensuring strong ROI and consistent execution across all locations.
What You’ll Do:
- Lead, coach, and develop a team of Brand Ambassadors in Events Marketing environments
- Own performance metrics including KPI, CPLI, and cost of marketing
- Recruit in the field, generate referrals, and support ongoing hiring efforts
- Conduct site visits, store checks, and hold teams accountable to performance expectations
- Plan, manage, and execute Events Marketing campaigns from start to finish
- Oversee event logistics, partnerships, and on-site coordination
- Deliver a polished, consistent brand presence at every activation
- Engage directly with homeowners to generate qualified leads
- Ensure compliance with COI and all event-related requirements
At Renewal by Andersen, we are guided by accountability, collaboration, excellence, integrity, and trust. We offer a competitive compensation plan along with medical, dental, and vision coverage, 401K with company contribution, PTO, paid holidays, and employee discounts.
If you are ready to step into a leadership role where you can own results, develop talent, and grow a high-performing Events Marketing team, we want to connect with you.
Salary : $100,000 - $200,000