What are the responsibilities and job description for the Events Marketing Manager position at The Birner Group, Renewal By Andersen?
Renewal by Andersen, the full-service window replacement division of Andersen Corporation, is seeking an experienced Events Marketing Director to lead performance, execution, and growth across multiple markets and marketing channels. With over 120 years of innovation and a national footprint, this is a high-impact leadership role for a driven professional who excels at building teams, driving accountability, and delivering measurable results.
As an Events Marketing Director, you will oversee execution across 8 key markets and channels, ensuring consistency, scalability, and strong financial performance. This role is ideal for a strategic yet hands-on leader who can turn data into action, develop high-performing teams, and create a culture focused on performance and continuous improvement.
What You’ll Do
What You Bring
We offer a performance-driven culture rooted in Accountability, Collaboration, Excellence, Integrity, and Trust. When you join Renewal by Andersen as an Events Marketing Director, you gain the opportunity to lead at a high level while making a measurable impact across markets.
Benefits include:
As an Events Marketing Director, you will oversee execution across 8 key markets and channels, ensuring consistency, scalability, and strong financial performance. This role is ideal for a strategic yet hands-on leader who can turn data into action, develop high-performing teams, and create a culture focused on performance and continuous improvement.
What You’ll Do
- Own performance outcomes including lead generation, cost of marketing, and conversion metrics
- Set, track, and manage KPIs across all markets with consistent reporting and accountability
- Lead, coach, and develop Marketing Managers and their field teams
- Build leadership capability through structured coaching, accountability, and development planning
- Drive execution strategy across multiple channels and markets, ensuring alignment and consistency
- Identify performance gaps and implement solutions that improve efficiency, scalability, and results
- Establish and enforce processes that support operational excellence and disciplined execution
What You Bring
- Proven experience leading multi-market or regional marketing teams
- Strong background in performance-driven marketing (lead generation, cost efficiency, conversion)
- Demonstrated success developing leaders and building high-performing teams
- Analytical mindset with the ability to translate data into actionable strategy
- Experience driving process improvement, accountability systems, and operational consistency
We offer a performance-driven culture rooted in Accountability, Collaboration, Excellence, Integrity, and Trust. When you join Renewal by Andersen as an Events Marketing Director, you gain the opportunity to lead at a high level while making a measurable impact across markets.
Benefits include:
- Medical, Dental, Vision, and Life Insurance
- 401(k) with yearly bonus and HSA contributions
- Paid holidays and PTO supporting work-life balance
- Employee product discounts
Salary : $150,000 - $250,000