Social Media Account Executive, Public Relations Team

Berman Group

Berman Group is a full-service communications firm, annually recognized on the Observer's “National Power 50 PR Firms List” as one of the top agencies in America. We are a globally recognized agency, collaborating with premier real estate, finance, luxury, lifestyle, and hospitality brands and clients. Our services include Creative Design and Brand Strategy, Event Production and Management, and Public Relations and Social Media. More information about Berman Group can be found at: www.bermangrp.com.

Job Overview

Berman Group is seeking a Social Media Account Executive to join our dynamic Public Relations team. We’re looking for a motivated, detail-oriented professional with a passion for digital storytelling and design. In this role, you’ll help manage and grow the social media presence of industry-leading real estate, lifestyle, and hospitality clients, developing creative campaigns that drive engagement and visibility across platforms. You’ll collaborate closely with our Public Relations, Creative Design, and Events divisions to craft integrated communications strategies that bring each client’s brand to life. This position is ideal for someone with 2 years of hands-on social media experience who thrives in a fast-paced, creative environment and wants to contribute fresh ideas to a growing agency.

This position requires mandatory time in our New York City office, with additional hybrid remote days each week.

Responsibilities:

• Content Creation & Management – Collaborate with our Creative and PR teams to create engaging content calendars, write compelling copy, and oversee design and video production to support client initiatives.
• Community Engagement – Manage daily posting, audience interaction, and community growth across all social media channels. Monitor conversations, respond to comments and messages, and identify opportunities to foster authentic engagement.
• Social Media Strategy – Support development and implementation of social media strategies that align with client goals across platforms including Instagram, LinkedIn, TikTok, Facebook, and X. Maintain consistent brand voice and visual identity for each client.
• Analytics & Reporting – Track performance metrics, analyze campaign results, and prepare monthly reports with actionable insights and recommendations for improvement.
• Client Support & Communication – Serve as a day-to-day contact for clients, providing updates, gathering feedback, and ensuring deliverables are met on schedule. Participate in client meetings and present results or strategy updates as needed.
• Collaboration Across Divisions – Work closely with our Creative Studio and Events teams to develop integrated campaigns that combine design, experiential, and digital storytelling elements.
• Trend Monitoring & Research – Stay informed about social media trends, platform updates, and competitor activity. Bring fresh, creative ideas that strengthen client visibility and engagement.
• Campaign Support – Assist in the planning and execution of paid and organic campaigns, ensuring alignment with client marketing and communications goals.

• Minimum 2 years of hands-on social media management, preferably for real estate, lifestyle, B2B, or hospitality clients. Public relations experience is a plus.
• Strong writing, editing, and storytelling abilities. Comfortable creating and curating content for multiple platforms.
• Familiarity with social media analytics, content calendars, platform trends, and paid/organic campaigns.
• Ability to work closely with creative, events, and PR teams to develop integrated campaigns that resonate with target audiences.
• Excellent interpersonal and presentation skills; confident engaging with clients and internal stakeholders.
• Strong project management skills, detail-oriented, able to manage multiple accounts and deadlines simultaneously.
• Keeps up with social media trends, emerging tools, and best practices to deliver fresh ideas and innovative campaigns.
• Works well in a fast-paced environment, demonstrates initiative, and approaches challenges with a solutions-oriented mindset.

Berman Group’s philosophy revolves around a comprehensive approach that anticipates future trends and challenges while crafting bespoke strategies that keep our clients ahead of the curve. We ensure that every initiative resonates deeply with our clients’ target audiences, leaving an indelible mark and propelling them to new heights. We redefine the traditional role of a communications firm by orchestrating a unique and seamless array of services. From launching groundbreaking global campaigns to fostering unparalleled creative collaborations, our work integrates all aspects of communication, including brand creation, event production, public relations, social media, and comprehensive campaign oversight.