Senior Marketing Manager

Senior Marketing Manager 

Location: Onsite – Irvine, California   

Reports to: Executive Director   

Employment Type: Full-time, Exempt   

Compensation: Competitive, commensurate with experience (expected range: $70,000–$85,000 annually), plus benefits   

Role Overview   

The Senior Marketing Manager will lead and execute a comprehensive, data-driven marketing strategy that fuels organizational growth, strengthens brand credibility, and supports earned revenue, fundraising, and audience engagement. 

This is a hands-on, outcomes-oriented role for an experienced marketer who enjoys both building and optimizing. The Senior Marketing Manager owns day-to-day execution while being accountable for measurable growth across digital channels. 

The ideal candidate brings deep experience in digital marketing, content strategy, and performance optimization, and thrives in a lean, mission-driven environment where marketing directly supports impact and sustainability. 

Key Responsibilities   

• Marketing Strategy & Execution   
• Translate organizational and digital strategy into a clear, actionable marketing roadmap   
• Own campaign planning, execution, and optimization across channels   
• Balance strategic thinking with hands-on implementation 
• Lead and manage a team of 2 marketing, communication and creative professionals    

Growth & Performance Accountability   

• Own and deliver against growth KPIs including audience growth, engagement, conversion, and retention   
• Track and report performance metrics, insights, and recommendations to leadership   
• Continuously test, learn, and optimize to improve outcomes   

Digital, Content & Lifecycle Marketing   

• Lead digital marketing efforts across website, email, content distribution, and social channels   
• Oversee email marketing, audience segmentation, and lifecycle journeys  
• Ensure consistent, compelling messaging aligned to brand and audience needs   

Audience Engagement & Revenue Support   

• Support growth of membership, subscription, and digital program offerings   
• Partner with fundraising and development teams to support campaigns, donor communications, and stewardship   
• Create clear, compelling messaging that articulates value, outcomes, and impact   

Data, Budget & Vendor Management   

• Use data and analytics to guide decisions and measure success   
• Manage the marketing budget and allocate spend for maximum impact   
• Manage and collaborate with external vendors, freelancers, or agencies as needed   

Cross-Functional Collaboration   

• Work closely with program, fundraising, and operations teams to ensure alignment   
• Serve as a collaborative partner and trusted marketing lead across the organization   
• Contribute to a culture of accountability, learning, and continuous improvement   

Qualifications & Experience   

• 8 years of progressive marketing experience, ideally in nonprofit, education, healthcare, or mission-driven organizations   
• 2 years of People Management experience  
• Demonstrated success executing integrated digital marketing strategies   
• Strong experience with email marketing, content strategy, web, and social channels   
• Proven ability to drive and measure growth outcomes (engagement, conversion, retention)   
• Data-driven mindset with experience using analytics to inform decisions   
• Excellent written and verbal communication skills   
• Comfortable working in lean, fast-moving environments with multiple priorities   

Preferred Experience   

• Experience supporting subscription, membership, or recurring revenue models   
• Familiarity with EveryAction CRM, email marketing platforms, and marketing automation tools   
• Experience managing modest paid digital campaigns (search, social, retargeting)   
• Experience collaborating closely with fundraising and program teams   

Core Competencies   

• Strategic Execution   
• Digital & Lifecycle Marketing   
• Growth & Performance Orientation   
• Brand & Storytelling   
• Collaboration & Influence   
• Accountability & Ownership   

This role offers the opportunity to:   

• Own meaningful marketing outcomes with visible organizational impact   
• Shape and grow a modern, digital-first marketing function   
• Work in a mission-driven organization committed to learning and innovation   
• Be trusted to build and lead a new marketing function   

About The Autism Community in Action (TACA):

The Autism Community in Action (TACA) is a national nonprofit 501(c)(3) organization founded in 2000 by Glen and Lisa Ackerman with the mission to provide education, support, and hope to families living with autism. Headquartered in Irvine, CA, with staff and volunteers working across the country. Programs include virtual support and education events, parent mentors, Hope and Help for Autism private Facebook group, website resources, in-person support meetings, conferences, and scholarships. For more information, visit www.tacanow.org.

Equal Employment Opportunity   

We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other legally protected status. 

Employment Disclaimer   

Employment is at-will and may be terminated by either party at any time, with or without cause or notice, in accordance with applicable law.