What are the responsibilities and job description for the Sales Representative (Outbound Caller - Appointment Setter) position at The Association of Professional Builders?
Association of Professional Builders
Sales Representative (Outbound Caller - Appointment Setter)
"We kindly request do not call the office, as we are unable to accommodate all inquiries. If your application is shortlisted, we will reach out to you with details regarding the hiring process. You will have the opportunity to ask any questions during the interview sessions"
Are you driven to achieve more in life?
Do you enjoy helping others to succeed in theirs?
Do you want to do work that actually makes a difference?
If you are self-motivated, disciplined, love helping others, have the drive and determination to succeed, and are looking for a career path in sales...then continue reading every single word on this page.
The Association of Professional Builders is a business coaching company for custom home builders. We are dedicated to providing on-demand training and systems through our membership, with a focus on making a positive impact in the residential construction industry. Our commitment to excellence and culture has led to our recent certification as a Great Place To Work. We are a growing company with a strong team of 25 individuals across three countries.
Our core values
Position Summary
The Sales Representative is a key member of APB's booking team. Their primary responsibility is to generate new coaching opportunities by proactively engaging marketing-qualified leads, qualifying their suitability and scheduling high-quality appointments for our Closers. This role blends disciplined outbound activity with consultative questioning and requires unwavering commitment to data hygiene and continuous improvement. High performers have a clear pathway into a Closing role.
Responsibilities & Duties
A membership Representative is paid commissions on a points system. The details are below:
Sales Representative (Outbound Caller - Appointment Setter)
"We kindly request do not call the office, as we are unable to accommodate all inquiries. If your application is shortlisted, we will reach out to you with details regarding the hiring process. You will have the opportunity to ask any questions during the interview sessions"
Are you driven to achieve more in life?
Do you enjoy helping others to succeed in theirs?
Do you want to do work that actually makes a difference?
If you are self-motivated, disciplined, love helping others, have the drive and determination to succeed, and are looking for a career path in sales...then continue reading every single word on this page.
The Association of Professional Builders is a business coaching company for custom home builders. We are dedicated to providing on-demand training and systems through our membership, with a focus on making a positive impact in the residential construction industry. Our commitment to excellence and culture has led to our recent certification as a Great Place To Work. We are a growing company with a strong team of 25 individuals across three countries.
Our core values
- We never make assumptions, we ask more questions.
- We always do the right thing, even when no one else is looking.
- We celebrate the wins.
- We don't take things personally.
- We make decisions and own the result.
- We are impeccable with our word.
- We trust but verify.
Position Summary
The Sales Representative is a key member of APB's booking team. Their primary responsibility is to generate new coaching opportunities by proactively engaging marketing-qualified leads, qualifying their suitability and scheduling high-quality appointments for our Closers. This role blends disciplined outbound activity with consultative questioning and requires unwavering commitment to data hygiene and continuous improvement. High performers have a clear pathway into a Closing role.
Responsibilities & Duties
- Make high-volume outbound calls to assigned leads daily.
- Qualify prospects against defined criteria and accurately frame their challenges.
- Schedule Discovery Sessions in Closers' calendars, ensuring efficient routing and handover.
- Conduct multichannel follow-up (calls, email, SMS) to maximize show rates.
- Attend daily sales huddles and weekly team meetings.
- Maintain impeccable CRM notes, stages, and tasks in HubSpot within the same business day.
- Proactively re-engage dormant leads and update lead statuses.
- Participate in ongoing training and role-play sessions.
- Respond professionally to all inquiries within one working day.
- 2 years in outbound calling, inside sales, or telemarketing with proven appointment-setting results.
- Clear, confident phone presence with the ability to build rapport quickly.
- Meticulous note-taking and CRM management (HubSpot experience preferred).
- Organizational skills to manage multiple calendars and follow-up sequences.
- High EQ and active listening abilities.
- Self-motivated, proactive, and comfortable working remotely.
- Tech-savvy: CRM, call dealers, Zoom, and messaging tools.
- Minimum 100 dials per day average.
- Minimum 12 qualified Discovery Calls booked per week.
- Show-up rate 70% on booked appointments.
- Conversion of booked to sales qualified leads 25%.
- Daily CRM hygiene (zero untasked contacts at day end).
- Inbox management: maintain an organized email and task queue.
- Preparedness: evidence of research and call planning.
- Monday to Friday: 8am to 5pm
- $60k-$77k OTE ($48,000 Base Commissions)
A membership Representative is paid commissions on a points system. The details are below:
- Value Per Point: $45
- 0.5 point for a qualified show for a discovery session
- 1 point of a new sale from that show.
Salary : $60,000 - $77,000
