Director of Strategic Sales

Are you a results-driven sales leader with a passion for senior living and building meaningful connections? Do you thrive in a fast-paced environment where you can drive occupancy, develop outreach strategies, and create exceptional experiences for prospective residents and their families? We are seeking a dynamic Director of Strategic Sales to lead census growth for our Assisted Living and Memory Care communities.

This role offers the opportunity to develop and execute strategic sales and marketing initiatives, build strong referral networks, and guide prospects through the decision-making journey with care and expertise. While the primary focus is on Assisted Living and Memory Care, you will also support Independent Living efforts as needed to achieve overall occupancy goals. You’ll collaborate closely with community leadership, contribute to brand awareness, and mentor team members while ensuring a data-driven, high-performance sales approach. If you are relationship-focused, motivated by results, and dedicated to serving seniors, we encourage you to apply.

Essential Duties and Responsibilities

• Attends daily stand-up and communicates status of prospects, priority leads, conversion opportunities, and occupancy goals for Assisted Living, Optimized Care, and Memory Care, while identifying Independent Living support needs as applicable.
• Develops and executes a strategic sales plan focused primarily on leasing Assisted Living, Optimized Care, and Memory Care apartments, growing and nurturing qualified leads, increasing conversions, and achieving and maintaining 100% occupancy.
• Builds and maintains strong referral relationships with hospitals, physicians, case managers, rehabilitation providers, skilled nursing facilities, home health agencies, and other professional and community partners.
• Maintains a consistently professional attitude, appearance, and demeanor.
• Manages and provides guidance to the Move-In Coordinator, when needed.
• Conducts tours for prospective residents and their families, with primary responsibility for Assisted Living, Optimized Care, and Memory Care and support for Independent Living as needed.
• Follows up promptly on leads from all sources and drives consistent lead-to-tour, tour-to-deposit, and deposit-to-move-in conversion activity.
• Assures the Customer Relationship Management database contains the most up-to-date information at all times, employs the Sherpa Methodology and tools, and uses reporting to evaluate pipeline health and sales effectiveness.
• Provide the Executive Director with weekly census reports, forecasting updates, competitive market insights, and information necessary to complete leasing signings and support occupancy planning.
• Participates in and helps lead internal and external marketing events, outreach efforts, presentations, and networking activities that strengthen brand awareness and generate qualified Assisted Living, Optimized Care, and Memory Care leads.
• Collaborate closely with Sales team members to drive the successful execution of sales and marketing strategies, supporting lead generation, relationship development, and occupancy goals.
• Monitors local market trends, competitor activity, pricing, and inventory to recommend strategic actions that improve occupancy performance and market position.
• Participates in the Manager on Duty (MOD) rotation.
• Conducts job responsibilities in accordance with the Company's Code of Business Conduct, appropriate professional standards, and applicable state and federal laws.
• Member of the community's emergency response team.
• Available to meet with prospective residents during normal operating hours, evenings, and weekends as needed.
• Responsible for coordinating multiple tasks with competing priorities and deadlines. Identifies and evaluates problems and possible causes to determine root causes and impacts.
• Promotes engagement and superior customer service with prospective residents and families, current residents, resident guests, and other persons. Possesses the ability to deal tactfully with all situations and listens effectively to understand needs and address objections.
• Participates in outside professional networking events, provides follow-up with prospects including home visits, and participates in organization-wide sales training.
• Other duties as assigned.

Minimum Requirements

• Bachelor's degree in sales and marketing, business or related field or equivalent experience.
• Minimum 4 years’ experience with sales management in senior living or related field.
• Demonstrated critical thinking, financial judgment, and decision-making skills.
• Demonstrated success in sales of senior living or other multi-unit environment.
• Must have strong leadership and team building skills. Organizational and time management skills. Excellent hospitality skills.
• Must possess an established network of professional referral partners and strong relationships within the local market.
• Ability to maintain customer relationship systems and employ the data to meet budgeted occupancy goals.
• Working knowledge of computer programs including Microsoft programs including, PowerPoint, Word, Excel and Outlook, Yardi a plus.
• Must be flexible with changing priorities and able to communicate in a diplomatic and professional manner
• Must be flexible in the hours, shifts and days available to work.
• Must have reliable transportation to and from work and including when attending company events or home visits.