Social Media Specialist

THE ARTIST LAB is looking for a Social Media Specialist to help manage our social media channels and written content. This person will be responsible for taking pictures, videos, creating social media campaigns, and generating content and copy.

RESPONSIBILITIES:

Content Creation & Strategy:

• Develop engaging and creative content for TikTok, Instagram, and YouTube based on

current trends, brand voice, and audience preferences.

• Create high-quality, on-brand videos, reels, posts, and stories that align with the

company’s overall marketing strategy.

• Create and maintain a content calendar that schedules all social media posts.

Trend Awareness:

• Stay ahead of emerging trends on TikTok, Instagram, and YouTube, leveraging them to

keep content fresh and relevant.

Editing & Production:

• Edit and post videos, images, and stories across all platforms to ensure consistency and

high engagement.

• Use editing software to create high-quality content that reflects the brand’s aesthetic.

Engagement & Community Building:

• Engage with followers by responding to comments, messages, and mentions in a timely

and professional manner.

• Foster a positive community environment and handle customer service inquiries via

social media with professionalism and efficiency.

Performance Analysis:

• Monitor analytics and key metrics (e.g., views, engagement rates, follower growth) to

optimize content and increase performance.

Expectations:

Creativity & Innovation:

• Consistently generate fresh, creative ideas that align with brand goals and resonate with

target audiences.

Brand Alignment:

• Stay flexible and adapt content and strategies based on feedback, platform changes, and

evolving audience behavior

Adaptability:

• Adjust content and strategies based on feedback, platform changes, and audience

behavior.

Graphic Design Skills:

• Proficiency in using design tools like Canva to create visually engaging content.

Fast-Paced Environment:

• Thrive in a fast-paced, deadline-driven environment, delivering high-quality content

while managing multiple projects and priorities.

• Be able to juggle multiple projects and prioritize effectively.

Communication:

• Exhibit strong written and verbal communication skills to engage with the audience and

collaborate with internal teams effectively.

Problem-Solving:

• Demonstrate a proactive approach to handling challenges, such as addressing negative

comments or responding to drops in engagement.

QUALIFICATIONS:

• 1 year of experience in social media.
• Familiarity with Canva, picture editing and video editing software
• Exceptional attention to detail.
• Strong time management, organizational skills and ability to coordinate multiple projects/activities.
• Self-starter, highly collaborative, true team-player.
• Experience with educational centers and related subjects

We look forward to hearing from you, check us out below:

https://www.theartistlabs.com/

Job Type: Part-time

Pay: $18.00 - $25.00 per hour

Benefits:

• Flexible schedule

Experience:

• Social media marketing: 1 year (Preferred)
• Canva: 1 year (Preferred)

Work Location: In person

Salary : $18 - $25