What are the responsibilities and job description for the Marketing and Communications Manager position at The Allen Morris Company?
About The Allen Morris Company
The Allen Morris Company is one of the Southeast’s most respected real estate platforms, with more than 65 years of experience across development, brokerage, property management, and investment. Our portfolio includes landmark luxury residential, mixed-use, office, and hospitality projects. We are known for disciplined execution, design-forward thinking, and long-term relationships that create real, lasting value.
About the Role
AMCO is seeking a seasoned Marketing & Communications Manager to lead high-impact branding, marketing, and communications strategies across our development portfolio and corporate platform. This on-site role is based in Coral Gables, FL, and requires 4–7 years of experience in real estate, luxury residential, hospitality, or lifestyle branding.
You will own project branding, PR, go-to-market strategy, sales support, events, and digital strategy across a growing pipeline of high-profile developments. This role blends creative vision with real-world execution and offers meaningful influence over market perception, sales velocity, and long-term brand equity.
Key Responsibilities
- Lead the creation and stewardship of AMCO’s project brands, including naming, visual identity, positioning, and messaging for luxury residential, mixed-use, office, and hospitality developments (e.g., Ziggurat, Ponce Park, and future projects).
- Partner closely with Development, Sales, and Brokerage teams to drive absorption, pricing power, sales velocity, and brand equity.
- Plan and execute high-impact events including project launches, sales gallery openings, broker activations, investor gatherings, and community engagement events.
- Lead integrated marketing campaigns across digital, print, PR, collateral, and experiential channels.
- Oversee production of photography, video, renderings, and experiential content that supports project narratives and sales objectives.
- Own all public relations and external communications, press outreach, development announcements and interviews.
- Manage corporate and project-level marketing budgets, with accountability for ROI and spend efficiency.
- Hire, manage, and negotiate with external PR firms, creative agencies, consultants, freelancers, and vendors.
- Track performance metrics and continuously optimize strategy and spend.
Qualifications
- 4 - 7 years of marketing and communications experience, ideally within real estate development, luxury residential, hospitality, or lifestyle branding.
- Expertise in PR and media relations, with a track record of securing meaningful coverage and managing external agencies.
- Exceptional writing, storytelling, and visual communication skills across digital and print formats.
- Ability to work closely with teams such as Sales and Development teams to support absorption, pricing strategy, and market positioning.
- Proficiency with key marketing tools, including CRM systems, analytics platforms, social media tools, email marketing software, and Adobe Creative Suite.
- Experience managing vendors, creative agencies, consultants, and production partners.