What are the responsibilities and job description for the Senior Paid Media Manager position at The Agora Companies?
Who are we?
The Agora Companies service 10 affiliated publishing groups all around the world. These publishing groups focus on developing information and products that help individuals take control of their financial, health, and lifestyle decisions.
We believe strongly in investing in our people and creating opportunities for growth. Every team member plays a critical role in our success, and we are committed to helping employees develop both personally and professionally.
About the Role
The Agora Companies are seeking an experienced Senior Paid Media Manager to join International Living. This individual will own customer acquisition efforts across key paid media channels, driving strategy, execution, optimization, and growth.
This role is ideal for a performance marketer who combines strong analytical skills with creative thinking and has a proven track record of scaling campaigns profitably. The successful candidate will manage significant advertising budgets, identify new growth opportunities, and collaborate closely with copywriters, marketers, and leadership to achieve acquisition goals.
Responsibilities:
- Develop and execute paid media strategies to drive customer acquisition and revenue growth
- Plan, launch, manage, and optimize campaigns across channels including Google Ads, Meta, YouTube, Native Advertising, and other emerging platforms
- Monitor campaign performance and make data-driven decisions to improve ROI, CPA, ROAS, and other key metrics
- Analyze customer acquisition funnels, audience behavior, and conversion performance to identify opportunities for growth
- Manage advertising budgets and allocate spend based on performance and business objectives
- Lead testing initiatives across audiences, creative, landing pages, offers, and channels
- Collaborate with copywriters, designers, and marketing teams to develop high-performing advertising campaigns
- Build relationships with platform representatives, media partners, and vendors
- Prepare regular performance reports and communicate insights, recommendations, and growth opportunities to leadership
- Research emerging platforms, technologies, and advertising trends to identify new acquisition opportunities
- Serve as a subject matter expert and resource for paid media best practices across the organization
Qualifications
- 5 years of paid media buying and digital acquisition experience
- Proven success managing and scaling paid media campaigns across Google Ads, Meta, YouTube, Native Advertising, and other performance marketing channels
- Strong understanding of direct response marketing and customer acquisition strategies
- Experience managing six-figure to seven-figure annual advertising budgets
- Advanced analytical skills with the ability to interpret data and make strategic recommendations
- Experience with campaign tracking, attribution, conversion optimization, and reporting tools
- Strong understanding of audience targeting, segmentation, and testing methodologies
- Excellent communication and presentation skills
- Self-starter with the ability to thrive in a fast-paced, entrepreneurial environment
- Experience in financial publishing, subscription marketing, or information marketing is a plus
Compensation
- Base Salary: Approximately $100,000 annually
- Performance-based bonus opportunity
Location & Work Arrangement - Baltimore, Maryland, Full-Time in office
What We Offer
- We offer a wide variety of benefits, programs, and services to our employees, including:
- Medical, dental, and vision insurance
- 401(k) with employer matching
- Generous paid time off and company holidays
- Flexible work environment
- Casual dress code
- Professional development opportunities
- Career growth within a global organization
Salary : $100,000