What are the responsibilities and job description for the Campaign Analyst position at The Ad Council?
Who we are:
The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns - Smokey Bear,Friends Don't Let Friends Drive Drunk, Tear the Paper Ceiling and many more.
Job summary:
The Ad Council's Insights & Analytics team is seeking a Campaign Analyst to support the measurement, interpretation, and strategic application of data across national, multichannel campaigns. This role goes beyond reporting to ensure data integrity, translate performance into decision-ready insights, and guide cross-functional teams on campaign optimization.
The compensation for this position is within the range of $75,000 - $80,000 annually (based on experience level). The compensation package also includes an annual incentive, comprehensive benefit offerings, and generous paid time off.
What You'll Do:
- Own evaluation and interpretation performance data across channels for a defined set of campaigns within the broader portfolio
- Partner with cross-functional teams to define KPIs, measurement frameworks, and success criteria aligned to campaign objectives
- Lead analysis of performance trends, contextualizing results within campaign goals, constraints, and external factors
- Ensure measurement integrity by validating data accuracy, identifying gaps or limitations, and supporting reliable performance interpretation
- Leverage AI-enabled tools and automation to improve efficiency, while retaining accountability for analytical rigor and outputs
- Translate data into insights and actionable recommendations
- Synthesize performance trends and findings into clear narratives that inform stakeholder decisions and campaign optimization
- Apply judgment to interpret ambiguous or incomplete data, integrating multiple inputs to guide recommendations
- Conduct targeted analyses to support key campaign milestones, prioritizing business impact and decision relevance
- Oversee measurement implementation of digital products, including campaign websites and web apps, to ensure accurate tagging and data capture
- Serve as a trusted analytics partner, bringing data-informed perspective and strategic guidance to support campaign planning and stakeholder decisions
What You Bring:
- 3 years of experience in marketing, media, or digital analytics
- Strong ability to translate data into strategic recommendations and business implications
- Demonstrated experience with media and digital performance metrics and applying judgment in complex or ambiguous analytical scenarios
- Detail-oriented and commitment to data quality, accuracy, and measurement integrity
- Technical skills include:
- Strong working proficiency in GA4, including acquisition, engagement, and conversion analysis
- Excel and PowerPoint expertise
- Experience with databases and BI tools (Tableau, Looker Studio)
- Familiarity with Google Tag Manager preferred but not required
- Strong communication skills with the ability to influence stakeholders through insights
- Demonstrate intellectual curiosity, openness to feedback, and willingness to incorporate input to continuously improve outputs and effectiveness
What you'll get:
All full-time Ad Council employees are eligible for:
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- Full remote work arrangements; Robust and flexible time off; Parental/Caregiver leave; "Health" days.
- Comprehensive Medical, Dental and Vision plans; Health and Flexible Savings benefit; Reimbursement toward health and wellness expenses; Additional insurances for your spouse/children/pets.
- Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions.
- Professional and skill-based development opportunities; Tuition Reimbursement.
What we're committed to:
At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Fostering a welcoming environment allows us to enhance and reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.
The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to any legally protected status.
The Ad Council invites all qualified interested applicants to apply for career opportunities. In accordance with the EEOC, if you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below.
How to reach us:
To apply online: https://www.adcouncil.org/join-our-team
Email: (careers@adcouncil.org)
Fax (212) 922-1676
or
Ad Council
Attn: People Operations Team
815 2nd Avenue, 9th Floor
New York, NY 10017
#LI-Remote
Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status.
Salary : $75,000 - $80,000