Gym Director

Club Director – The 12

Location: Orange County, CA
job Type: Full-Time
Reports to: CEO / Executive Leadership

About The 12

At The 12, we don’t just operate gyms—we operate a movement. Our mission is to build stronger bodies and stronger leaders. The Club Director is a key leadership role that brings together operations, membership growth, and front-of-house service to ensure our clubs deliver excellence at every level. This role is for a dynamic leader with the strategic mindset to scale systems and the heart to lead people purposefully.

Purpose

The Club Director exists to:

• Ensure operational excellence across all clubs.
• Drive membership growth and retention through inspiring leadership and sales strategies.
• Elevate the member experience by leading and empowering front-of-house and service teams.

This position blends strategic oversight with hands-on leadership, making sure The 12 delivers on its mission: equipping the next generation.

Key Responsibilities: Operational Excellence

• Oversee daily club operations, ensuring the highest standards in cleanliness, safety, and efficiency.
• Implement and enforce SOPs across all departments (training, membership, front desk, maintenance, scheduling).
• Monitor KPIs and use data-driven insights to improve performance, efficiency, and profitability.
• Manage budgets, vendor contracts, and inventory while ensuring sustainable margin health.

Team Leadership & Culture

• Hire, train, and lead Team Leaders, Membership Advisors, and Member Services team leads.
• Instill a culture of accountability, service, and leadership development.
• Conduct regular coaching, feedback sessions, and performance reviews.
• Foster a sales-driven, service-centered, and mission-aligned culture across all staff.

Membership Growth & Sales

• Drive daily membership acquisition efforts (tours, outreach, referrals, calls).
• Exceed monthly/quarterly sales and retention goals.
• Partner with marketing to implement community outreach, digital campaigns, and referral strategies.
• Build strong member relationships that promote conversion, loyalty, and referrals.

Member Experience & Retention

• Ensure every guest interaction—online, at the front desk, or on the floor—reflects The 12’s brand and mission.
• Oversee member onboarding to deliver a seamless, energizing start to their journey.
• Resolve member concerns with professionalism and urgency.
• Create and implement engagement and loyalty programs to strengthen community and retention.

Front-of-House & Service Leadership

• Supervise the Member Services team and set the tone for all front desk interactions.
• Ensure daily open/close procedures, cleanliness, and facility readiness.
• Oversee scheduling, shift coverage, and POS transactions.
• Serve as a bridge between executive leadership and the frontline team, reinforcing culture and clarity.

Growth & Innovation

• Play a central role in growing the current locations monthly revenue.
• Introduce new systems, technologies, and service practices to enhance member and staff experience.
• Collaborate in long-term strategic planning with a focus on innovation and expansion.

Qualifications

• 5 years in multi-unit fitness, hospitality, or service operations leadership.
• Proven ability to scale operations, sales, and customer experience.
• Strong background in membership sales, retention strategies, and customer service excellence.
• Previous experience leading and developing multi-level teams (GMs, sales staff, and service leads).
• Excellent organizational, communication, and problem-solving skills.
• Passion for fitness, leadership, and building community.

What You Get

• Competitive salary performance-based bonus.
• Health, fitness, and wellness benefits.
• Complimentary membership and staff perks.
• Career growth opportunities as The 12 expands.
• A chance to be part of a purpose-driven movement.

Job Type: Full-time

Benefits:

• Health insurance
• Paid time off

Application Question(s):

• Are you within a 15-minute drive of Costa Mesa/Newport Beach?

Experience:

• Gym Operations & Sales: 2 years (Required)

Work Location: In person

Job Type: Full-time

Pay: $45,000.00 - $65,000.00 per year

Benefits:

• Health insurance
• Paid time off

Work Location: In person

Salary : $45,000 - $65,000