What are the responsibilities and job description for the Brand Marketing Partner position at thatgamecompany?
Remote US & Canada
Our 3rd party publishing team is seeking a Brand Marketing Partner to own how our games reach, resonate with, and grow audiences. You will lead social strategy, creator partnerships, viral campaigns, and community growth across titles we publish - shaping each game's voice and building the systems that make reach repeatable and culturally relevant. This role blends brand storytelling with growth execution: designing campaigns that travel, building creator relationships that matter, and nurturing communities that convert curiosity into lasting connection.
What You'll Do
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
The salary range for this position is $78,500 USD to $145,000 USD annually, with the opportunity to earn an annual discretionary bonus. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. Employees in this position are eligible to participate in the Company’s standard employee benefit programs, which currently include the following: medical, dental, vision, 401k, and paid time off.
Our base pay is benchmarked against regional market and industry data and is adjusted to reflect the cost of living in your specific geographic area.
Our 3rd party publishing team is seeking a Brand Marketing Partner to own how our games reach, resonate with, and grow audiences. You will lead social strategy, creator partnerships, viral campaigns, and community growth across titles we publish - shaping each game's voice and building the systems that make reach repeatable and culturally relevant. This role blends brand storytelling with growth execution: designing campaigns that travel, building creator relationships that matter, and nurturing communities that convert curiosity into lasting connection.
What You'll Do
- Define and execute growth-oriented social and brand strategies that reflect the unique identity of each game we publish
- Design and launch high-impact digital and physical campaigns that drive massive organic reach and engagement
- Lead end-to-end influencer and creator initiatives, from scouting and outreach to production, launch, and performance tracking
- Build and nurture communities across Discord, Steam, Reddit, TikTok, Instagram, and emerging platforms, turning engagement into genuine connection and measurable growth
- Create content that travels, from reactive posts and cultural moments to short-form video and campaign tentpoles
- Build the systems, playbooks, calendars, and metrics that make virality repeatable and learnable
- Partner cross-functionally with Content, Production, and partner studios to build narratives that expand our games' presence
- Listen deeply to players and creators, surfacing insights that guide communication strategy and product positioning
- Entrepreneurial and self-driven. You thrive in ambiguity, move fast, and build what doesn't exist yet. You are excited about building from 0 to 1
- Proven track record building and scaling audience growth at a digital-first company
- Sharp creative instinct paired with analytical discipline. You design campaigns worth sharing and know exactly why they worked
- Deep understanding of platform mechanics, creator culture, and audience behavior across TikTok, Instagram, YouTube Shorts, and emerging platforms
- Excellent writing and communication skills with the ability to shift voice across brands, audiences, and moments
- Experience leading complex, cross-functional projects from concept to launch with precision and accountability
- Familiarity with gaming communities and their cultures is a strong plus, paired with genuine curiosity for audiences less represented in gaming. Our goal is to expand who games are for
- Streaming and on-camera communication skills are a plus
- Paid Time Off, Holidays and Two Weeks Winter Break
- Employees and their dependents get medical, dental, and vision coverage, regardless of their level, tenure, or position within the company. Moreover, these benefits start on the first day of the job—there’s no waiting period before they kick in.
- Pet Insurance for those who need it too.
- Compassionate leave for employees who needs to take care of their family members
- Pre-tax wellness stipend
- Pre-tax work from home stipend
- Access our savings plan (401K program) with company match
- Mental health resources including Headspace membership and Employee Assistance Program (EAP)
- Discount portal for everyday goods and services
- Employee inclusive and diversity initiatives such as Grow Together
- Support for personal professional development
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
The salary range for this position is $78,500 USD to $145,000 USD annually, with the opportunity to earn an annual discretionary bonus. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. Employees in this position are eligible to participate in the Company’s standard employee benefit programs, which currently include the following: medical, dental, vision, 401k, and paid time off.
Our base pay is benchmarked against regional market and industry data and is adjusted to reflect the cost of living in your specific geographic area.
Salary : $145,000