Creative Content Specialist

JOB DESCRIPTION: CREATIVE CONTENT SPECIALIST

We’re hiring a Creative Content Specialist to join the earnest and imaginative team at TGW Studio, an LGBTQ /non-binary/women-owned and -operated social impact marketing firm with a four-day workweek in Rochester, NY. Creative Content Specialists at TGW Studio are essential collaborators in all branding, marketing, and strategy projects for our partners and our studio.

This job includes:

• Writing and editing meaningful and error-free content for short- and long-form applications across industries and brand personas. Think taglines, social media posts, email newsletters, website copy, podcasts, cases for support, and more. 
• Strategizing, creating, and designing organic and paid content across platforms (and utilizing existing photography, video assets, graphics).
• Developing projects from concept to creation, including creating, organizing, and implementing content calendars and digital/print ads.
• Bringing compelling language and ideas to bear for campaigns, projects, brands, and partners.
• Collaborating with the entire team on internal and external projects.
• Working on multiple projects at once, successfully seeing each one from milestone to milestone to completion.
• Participating and presenting effectively in client meetings, training workshops, and other public-facing events, with an emphasis on inclusion, equity, and accessibility.
• Furthering TGW’s own leadership through content creation and production. Think blog posts, email newsletters, podcasts, webinars, and in-person events.
• Actively taking part in TGW’s justice, equity, inclusion, belonging, and accessibility work, which takes many forms and is embedded in all that we do, including and especially through all partner work and among all team members. 

Position Requirements:

Strong candidates for this Creative Content Specialist role will have strong written and verbal interpersonal skills, agency experience, and in-house or as a freelancer. 

You’ll be a good candidate if you have…

• Strong social media content production and organization skills on all platforms, including Facebook, Instagram, TikTok, LinkedIn, Twitter, YouTube, Pinterest, and more.
• Canva and/or Adobe Creative Cloud chops.
• Photography shooting/ editing skills.
• Audio production skills.
• Strong working knowledge and experience in translating brand, design, and marketing strategy into great content.
• Strong long- and short-form writing skills (blogs, white papers, strategies).
• Good communication skills, in person, on the phone, by video, and in writing.
• A “figure it out” attitude, with the ability to learn as you go and take initiative to approach creative projects in fresh ways.
• The ability to collaborate effectively and respectfully within and across teams, recognizing that our collective efforts are best served by full team participation.

You’ll be a great candidate if you have…

• Digital ad execution skills across platforms.
• Know your way around, and enjoy working with WordPress, Squarespace, and beyond.
• Video shooting/ editing experience. 
• Knowledge of SEO best practices, implementation, and management.
• The ability to prioritize your workload and manage your time independently.
• General marketing strategy and knowledge, with strong historical results.
• Working knowledge of web accessibility, management, and execution.
• A growth mindset, fostering continuous learning for yourself and others.
• The ability to apply principles of equity, inclusion, justice, and belonging in your everyday work.

The Creative Content Specialist reports to the Creative Director but works closely with the entire team. This position is a full-time, exempt, salaried position. As with all full-time positions at TGW, the workload is based on a four-day, 32-hour work week, though occasional evening, Friday, or weekend work/travel may be required. Our standard hours are Monday through Thursday, 9-5 ET. All roles at TGW currently include hybrid work flexibility on one specified day per week.

About TGW Studio:

Founded in 2012 and based in Rochester, N.Y., TGW Studio is a purpose-driven creative and strategy studio that partners with forward-thinking brands to tell their stories. Our boutique creative studio and marketing agency is a leader in integrating creative branding with mission-driven strategies, while also creating shared value and inspiring cultural change for our partners. 

We’re women/LGBTQ /non-binary-owned and -operated, and our clever, deliberate team is dedicated to making positive social, environmental, and community impact by helping our partners say what they mean, and mean what they say. 

TGW is a Certified B Corporation, meaning that we’re evaluated based on rigorous standards of social, environmental, and governance best practices. Our B Corp certification helps us tell the world, “Hey, we do things differently, and we're doing our best to make the world a better place.” Our downtown Rochester studio is in a building run on geothermal power across from the Genesee River and Roc Skatepark.

TGW Studio embraces equity, belonging, and accessibility in a serious way. The more inclusive we are, the better we (and our work) will be. We foster and maintain a workplace where folks can feel safe being their true selves. Individuals with diverse identities, work experiences, abilities, and backgrounds are especially encouraged to apply.  TGW does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in the provision of employment opportunities and benefits.

Benefits:

TGW offers competitive pay and a competitive, comprehensive benefits package including a four-day, 32-hour workweek, health care reimbursements and flexible spending accounts, a 401(k) plan, parental leave, accrued paid time off, sick leave, disability coverage, and other life and work well-being benefits. TGW provides each employee with an Apple computer and basic workspace equipment as needed.

Process:

Please submit your resume and portfolio, including writing samples to contact @tgwstudio.com with the subject line “Creative Content Specialist Application.” Please submit two writing samples, one that’s more than a page long and demonstrates your long-form writing ability, and another that shows us your short-form writing skills and creative thinking (a name, tagline, or slogan, for example).

In lieu of a cover letter, please write up 1-2 paragraphs on a social or environmental cause or issue for which you hold a strong passion and some detail on why.